diff --git a/crates/diesel_models/src/business_profile.rs b/crates/diesel_models/src/business_profile.rs
index ec2207946b..4cb36d5685 100644
--- a/crates/diesel_models/src/business_profile.rs
+++ b/crates/diesel_models/src/business_profile.rs
@@ -73,6 +73,7 @@ pub struct Profile {
     pub id: Option<common_utils::id_type::ProfileId>,
     pub is_iframe_redirection_enabled: Option<bool>,
     pub is_pre_network_tokenization_enabled: Option<bool>,
+    pub three_ds_decision_rule_algorithm: Option<serde_json::Value>,
 }
 
 #[cfg(feature = "v1")]
@@ -181,6 +182,7 @@ pub struct ProfileUpdateInternal {
     pub merchant_business_country: Option<common_enums::CountryAlpha2>,
     pub is_iframe_redirection_enabled: Option<bool>,
     pub is_pre_network_tokenization_enabled: Option<bool>,
+    pub three_ds_decision_rule_algorithm: Option<serde_json::Value>,
 }
 
 #[cfg(feature = "v1")]
@@ -231,6 +233,7 @@ impl ProfileUpdateInternal {
             merchant_business_country,
             is_iframe_redirection_enabled,
             is_pre_network_tokenization_enabled,
+            three_ds_decision_rule_algorithm,
         } = self;
         Profile {
             profile_id: source.profile_id,
@@ -310,6 +313,8 @@ impl ProfileUpdateInternal {
                 .or(source.is_iframe_redirection_enabled),
             is_pre_network_tokenization_enabled: is_pre_network_tokenization_enabled
                 .or(source.is_pre_network_tokenization_enabled),
+            three_ds_decision_rule_algorithm: three_ds_decision_rule_algorithm
+                .or(source.three_ds_decision_rule_algorithm),
         }
     }
 }
@@ -369,6 +374,7 @@ pub struct Profile {
     pub merchant_business_country: Option<common_enums::CountryAlpha2>,
     pub id: common_utils::id_type::ProfileId,
     pub is_iframe_redirection_enabled: Option<bool>,
+    pub three_ds_decision_rule_algorithm: Option<serde_json::Value>,
     pub routing_algorithm_id: Option<common_utils::id_type::RoutingId>,
     pub order_fulfillment_time: Option<i64>,
     pub order_fulfillment_time_origin: Option<common_enums::OrderFulfillmentTimeOrigin>,
@@ -656,6 +662,7 @@ impl ProfileUpdateInternal {
                 .or(source.is_external_vault_enabled),
             external_vault_connector_details: external_vault_connector_details
                 .or(source.external_vault_connector_details),
+            three_ds_decision_rule_algorithm: None,
         }
     }
 }
diff --git a/crates/diesel_models/src/schema.rs b/crates/diesel_models/src/schema.rs
index 5994670e1d..9d4e4dab73 100644
--- a/crates/diesel_models/src/schema.rs
+++ b/crates/diesel_models/src/schema.rs
@@ -227,6 +227,7 @@ diesel::table! {
         id -> Nullable<Varchar>,
         is_iframe_redirection_enabled -> Nullable<Bool>,
         is_pre_network_tokenization_enabled -> Nullable<Bool>,
+        three_ds_decision_rule_algorithm -> Nullable<Jsonb>,
     }
 }
 
diff --git a/crates/diesel_models/src/schema_v2.rs b/crates/diesel_models/src/schema_v2.rs
index 195b0fa429..c7f5a2cbd8 100644
--- a/crates/diesel_models/src/schema_v2.rs
+++ b/crates/diesel_models/src/schema_v2.rs
@@ -222,6 +222,7 @@ diesel::table! {
         #[max_length = 64]
         id -> Varchar,
         is_iframe_redirection_enabled -> Nullable<Bool>,
+        three_ds_decision_rule_algorithm -> Nullable<Jsonb>,
         #[max_length = 64]
         routing_algorithm_id -> Nullable<Varchar>,
         order_fulfillment_time -> Nullable<Int8>,
diff --git a/crates/hyperswitch_domain_models/src/business_profile.rs b/crates/hyperswitch_domain_models/src/business_profile.rs
index ea73498c31..f7dd3f9539 100644
--- a/crates/hyperswitch_domain_models/src/business_profile.rs
+++ b/crates/hyperswitch_domain_models/src/business_profile.rs
@@ -75,6 +75,7 @@ pub struct Profile {
     pub merchant_business_country: Option<common_enums::CountryAlpha2>,
     pub is_iframe_redirection_enabled: Option<bool>,
     pub is_pre_network_tokenization_enabled: bool,
+    pub three_ds_decision_rule_algorithm: Option<serde_json::Value>,
 }
 
 #[cfg(feature = "v1")]
@@ -186,6 +187,7 @@ impl From<ProfileSetter> for Profile {
             merchant_business_country: value.merchant_business_country,
             is_iframe_redirection_enabled: value.is_iframe_redirection_enabled,
             is_pre_network_tokenization_enabled: value.is_pre_network_tokenization_enabled,
+            three_ds_decision_rule_algorithm: None, // three_ds_decision_rule_algorithm is not yet created during profile creation
         }
     }
 }
@@ -255,6 +257,7 @@ pub enum ProfileUpdate {
     RoutingAlgorithmUpdate {
         routing_algorithm: Option<serde_json::Value>,
         payout_routing_algorithm: Option<serde_json::Value>,
+        three_ds_decision_rule_algorithm: Option<serde_json::Value>,
     },
     DynamicRoutingAlgorithmUpdate {
         dynamic_routing_algorithm: Option<serde_json::Value>,
@@ -369,11 +372,13 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                     merchant_business_country,
                     is_iframe_redirection_enabled,
                     is_pre_network_tokenization_enabled,
+                    three_ds_decision_rule_algorithm: None,
                 }
             }
             ProfileUpdate::RoutingAlgorithmUpdate {
                 routing_algorithm,
                 payout_routing_algorithm,
+                three_ds_decision_rule_algorithm,
             } => Self {
                 profile_name: None,
                 modified_at: now,
@@ -419,6 +424,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm,
             },
             ProfileUpdate::DynamicRoutingAlgorithmUpdate {
                 dynamic_routing_algorithm,
@@ -467,6 +473,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm: None,
             },
             ProfileUpdate::ExtendedCardInfoUpdate {
                 is_extended_card_info_enabled,
@@ -515,6 +522,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm: None,
             },
             ProfileUpdate::ConnectorAgnosticMitUpdate {
                 is_connector_agnostic_mit_enabled,
@@ -563,6 +571,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm: None,
             },
             ProfileUpdate::NetworkTokenizationUpdate {
                 is_network_tokenization_enabled,
@@ -611,6 +620,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm: None,
             },
             ProfileUpdate::CardTestingSecretKeyUpdate {
                 card_testing_secret_key,
@@ -659,6 +669,7 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 merchant_business_country: None,
                 is_iframe_redirection_enabled: None,
                 is_pre_network_tokenization_enabled: None,
+                three_ds_decision_rule_algorithm: None,
             },
         }
     }
@@ -727,6 +738,7 @@ impl super::behaviour::Conversion for Profile {
             merchant_business_country: self.merchant_business_country,
             is_iframe_redirection_enabled: self.is_iframe_redirection_enabled,
             is_pre_network_tokenization_enabled: Some(self.is_pre_network_tokenization_enabled),
+            three_ds_decision_rule_algorithm: self.three_ds_decision_rule_algorithm,
         })
     }
 
@@ -821,6 +833,7 @@ impl super::behaviour::Conversion for Profile {
                 is_pre_network_tokenization_enabled: item
                     .is_pre_network_tokenization_enabled
                     .unwrap_or(false),
+                three_ds_decision_rule_algorithm: item.three_ds_decision_rule_algorithm,
             })
         }
         .await
@@ -1806,6 +1819,7 @@ impl super::behaviour::Conversion for Profile {
             is_iframe_redirection_enabled: self.is_iframe_redirection_enabled,
             is_external_vault_enabled: self.is_external_vault_enabled,
             external_vault_connector_details: self.external_vault_connector_details,
+            three_ds_decision_rule_algorithm: None,
         })
     }
 
diff --git a/crates/router/src/core/routing/helpers.rs b/crates/router/src/core/routing/helpers.rs
index 1a092c8cf6..89d0cb7bfe 100644
--- a/crates/router/src/core/routing/helpers.rs
+++ b/crates/router/src/core/routing/helpers.rs
@@ -260,6 +260,7 @@ pub async fn update_profile_active_algorithm_ref(
     let business_profile_update = domain::ProfileUpdate::RoutingAlgorithmUpdate {
         routing_algorithm,
         payout_routing_algorithm,
+        three_ds_decision_rule_algorithm: None,
     };
 
     db.update_profile_by_profile_id(
diff --git a/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/down.sql b/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/down.sql
new file mode 100644
index 0000000000..5d33aa6cf0
--- /dev/null
+++ b/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/down.sql
@@ -0,0 +1,3 @@
+-- This file should undo anything in `up.sql`
+ALTER TABLE business_profile
+DROP COLUMN three_ds_decision_rule_algorithm;
\ No newline at end of file
diff --git a/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/up.sql b/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/up.sql
new file mode 100644
index 0000000000..964680ba37
--- /dev/null
+++ b/migrations/2025-05-21-134155_add_three_ds_decision_rule_algorithm_to_business_profile/up.sql
@@ -0,0 +1,3 @@
+-- Your SQL goes here
+ALTER TABLE business_profile
+ADD COLUMN three_ds_decision_rule_algorithm JSONB;
\ No newline at end of file