diff --git a/api-reference/openapi_spec.json b/api-reference/openapi_spec.json
index 4d8d523923..d91dbb9f82 100644
--- a/api-reference/openapi_spec.json
+++ b/api-reference/openapi_spec.json
@@ -21220,6 +21220,18 @@
           "is_network_tokenization_enabled": {
             "type": "boolean",
             "description": "Indicates if is_network_tokenization_enabled is enabled or not.\nIf set to `true` is_network_tokenization_enabled will be checked."
+          },
+          "is_auto_retries_enabled": {
+            "type": "boolean",
+            "description": "Indicates if is_auto_retries_enabled is enabled or not.",
+            "nullable": true
+          },
+          "max_auto_retries_enabled": {
+            "type": "integer",
+            "format": "int32",
+            "description": "Maximum number of auto retries allowed for a payment",
+            "nullable": true,
+            "minimum": 0
           }
         },
         "additionalProperties": false
@@ -21251,7 +21263,8 @@
           "enable_payment_response_hash",
           "redirect_to_merchant_with_http_post",
           "is_tax_connector_enabled",
-          "is_network_tokenization_enabled"
+          "is_network_tokenization_enabled",
+          "is_auto_retries_enabled"
         ],
         "properties": {
           "merchant_id": {
@@ -21436,6 +21449,18 @@
             "description": "Indicates if is_network_tokenization_enabled is enabled or not.\nIf set to `true` is_network_tokenization_enabled will be checked.",
             "default": false,
             "example": false
+          },
+          "is_auto_retries_enabled": {
+            "type": "boolean",
+            "description": "Indicates if is_auto_retries_enabled is enabled or not.",
+            "default": false,
+            "example": false
+          },
+          "max_auto_retries_enabled": {
+            "type": "integer",
+            "format": "int32",
+            "description": "Maximum number of auto retries allowed for a payment",
+            "nullable": true
           }
         }
       },
diff --git a/crates/api_models/src/admin.rs b/crates/api_models/src/admin.rs
index 6f65633956..6e7f4f29d0 100644
--- a/crates/api_models/src/admin.rs
+++ b/crates/api_models/src/admin.rs
@@ -1971,6 +1971,12 @@ pub struct ProfileCreate {
     /// If set to `true` is_network_tokenization_enabled will be checked.
     #[serde(default)]
     pub is_network_tokenization_enabled: bool,
+
+    /// Indicates if is_auto_retries_enabled is enabled or not.
+    pub is_auto_retries_enabled: Option<bool>,
+
+    /// Maximum number of auto retries allowed for a payment
+    pub max_auto_retries_enabled: Option<u8>,
 }
 
 #[nutype::nutype(
@@ -2202,6 +2208,13 @@ pub struct ProfileResponse {
     /// If set to `true` is_network_tokenization_enabled will be checked.
     #[schema(default = false, example = false)]
     pub is_network_tokenization_enabled: bool,
+
+    /// Indicates if is_auto_retries_enabled is enabled or not.
+    #[schema(default = false, example = false)]
+    pub is_auto_retries_enabled: bool,
+
+    /// Maximum number of auto retries allowed for a payment
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v2")]
@@ -2431,6 +2444,12 @@ pub struct ProfileUpdate {
 
     /// Indicates if is_network_tokenization_enabled is enabled or not.
     pub is_network_tokenization_enabled: Option<bool>,
+
+    /// Indicates if is_auto_retries_enabled is enabled or not.
+    pub is_auto_retries_enabled: Option<bool>,
+
+    /// Maximum number of auto retries allowed for a payment
+    pub max_auto_retries_enabled: Option<u8>,
 }
 
 #[cfg(feature = "v2")]
diff --git a/crates/diesel_models/src/business_profile.rs b/crates/diesel_models/src/business_profile.rs
index 4edc2ba243..fd0abc1661 100644
--- a/crates/diesel_models/src/business_profile.rs
+++ b/crates/diesel_models/src/business_profile.rs
@@ -55,6 +55,8 @@ pub struct Profile {
     pub version: common_enums::ApiVersion,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -96,6 +98,8 @@ pub struct ProfileNew {
     pub is_tax_connector_enabled: Option<bool>,
     pub version: common_enums::ApiVersion,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -134,6 +138,8 @@ pub struct ProfileUpdateInternal {
     pub is_tax_connector_enabled: Option<bool>,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: Option<bool>,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -171,6 +177,8 @@ impl ProfileUpdateInternal {
             is_tax_connector_enabled,
             dynamic_routing_algorithm,
             is_network_tokenization_enabled,
+            is_auto_retries_enabled,
+            max_auto_retries_enabled,
         } = self;
         Profile {
             profile_id: source.profile_id,
@@ -228,6 +236,8 @@ impl ProfileUpdateInternal {
                 .or(source.dynamic_routing_algorithm),
             is_network_tokenization_enabled: is_network_tokenization_enabled
                 .unwrap_or(source.is_network_tokenization_enabled),
+            is_auto_retries_enabled: is_auto_retries_enabled.or(source.is_auto_retries_enabled),
+            max_auto_retries_enabled: max_auto_retries_enabled.or(source.max_auto_retries_enabled),
         }
     }
 }
@@ -279,6 +289,8 @@ pub struct Profile {
     pub version: common_enums::ApiVersion,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 impl Profile {
@@ -334,6 +346,8 @@ pub struct ProfileNew {
     pub id: common_utils::id_type::ProfileId,
     pub version: common_enums::ApiVersion,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v2")]
@@ -373,6 +387,8 @@ pub struct ProfileUpdateInternal {
     pub payout_routing_algorithm_id: Option<common_utils::id_type::RoutingId>,
     pub default_fallback_routing: Option<pii::SecretSerdeValue>,
     pub is_network_tokenization_enabled: Option<bool>,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v2")]
@@ -411,6 +427,8 @@ impl ProfileUpdateInternal {
             payout_routing_algorithm_id,
             default_fallback_routing,
             is_network_tokenization_enabled,
+            is_auto_retries_enabled,
+            max_auto_retries_enabled,
         } = self;
         Profile {
             id: source.id,
@@ -471,6 +489,8 @@ impl ProfileUpdateInternal {
             dynamic_routing_algorithm: None,
             is_network_tokenization_enabled: is_network_tokenization_enabled
                 .unwrap_or(source.is_network_tokenization_enabled),
+            is_auto_retries_enabled: is_auto_retries_enabled.or(source.is_auto_retries_enabled),
+            max_auto_retries_enabled: max_auto_retries_enabled.or(source.max_auto_retries_enabled),
         }
     }
 }
diff --git a/crates/diesel_models/src/schema.rs b/crates/diesel_models/src/schema.rs
index 77140891ad..a9e0b54260 100644
--- a/crates/diesel_models/src/schema.rs
+++ b/crates/diesel_models/src/schema.rs
@@ -211,6 +211,8 @@ diesel::table! {
         version -> ApiVersion,
         dynamic_routing_algorithm -> Nullable<Json>,
         is_network_tokenization_enabled -> Bool,
+        is_auto_retries_enabled -> Nullable<Bool>,
+        max_auto_retries_enabled -> Nullable<Int2>,
     }
 }
 
diff --git a/crates/diesel_models/src/schema_v2.rs b/crates/diesel_models/src/schema_v2.rs
index 1c81b402f7..53f568f18c 100644
--- a/crates/diesel_models/src/schema_v2.rs
+++ b/crates/diesel_models/src/schema_v2.rs
@@ -218,6 +218,8 @@ diesel::table! {
         version -> ApiVersion,
         dynamic_routing_algorithm -> Nullable<Json>,
         is_network_tokenization_enabled -> Bool,
+        is_auto_retries_enabled -> Nullable<Bool>,
+        max_auto_retries_enabled -> Nullable<Int2>,
     }
 }
 
diff --git a/crates/hyperswitch_domain_models/src/business_profile.rs b/crates/hyperswitch_domain_models/src/business_profile.rs
index 156ca4d2fe..75cdd40024 100644
--- a/crates/hyperswitch_domain_models/src/business_profile.rs
+++ b/crates/hyperswitch_domain_models/src/business_profile.rs
@@ -56,6 +56,8 @@ pub struct Profile {
     pub version: common_enums::ApiVersion,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: bool,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -94,6 +96,8 @@ pub struct ProfileSetter {
     pub is_tax_connector_enabled: bool,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: bool,
+    pub is_auto_retries_enabled: bool,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -139,6 +143,8 @@ impl From<ProfileSetter> for Profile {
             version: consts::API_VERSION,
             dynamic_routing_algorithm: value.dynamic_routing_algorithm,
             is_network_tokenization_enabled: value.is_network_tokenization_enabled,
+            is_auto_retries_enabled: value.is_auto_retries_enabled,
+            max_auto_retries_enabled: value.max_auto_retries_enabled,
         }
     }
 }
@@ -186,6 +192,8 @@ pub struct ProfileGeneralUpdate {
     pub is_tax_connector_enabled: Option<bool>,
     pub dynamic_routing_algorithm: Option<serde_json::Value>,
     pub is_network_tokenization_enabled: Option<bool>,
+    pub is_auto_retries_enabled: Option<bool>,
+    pub max_auto_retries_enabled: Option<i16>,
 }
 
 #[cfg(feature = "v1")]
@@ -246,6 +254,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                     is_tax_connector_enabled,
                     dynamic_routing_algorithm,
                     is_network_tokenization_enabled,
+                    is_auto_retries_enabled,
+                    max_auto_retries_enabled,
                 } = *update;
 
                 Self {
@@ -281,6 +291,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                     is_tax_connector_enabled,
                     dynamic_routing_algorithm,
                     is_network_tokenization_enabled,
+                    is_auto_retries_enabled,
+                    max_auto_retries_enabled,
                 }
             }
             ProfileUpdate::RoutingAlgorithmUpdate {
@@ -318,6 +330,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 is_tax_connector_enabled: None,
                 dynamic_routing_algorithm: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::DynamicRoutingAlgorithmUpdate {
                 dynamic_routing_algorithm,
@@ -353,6 +367,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 is_tax_connector_enabled: None,
                 dynamic_routing_algorithm,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::ExtendedCardInfoUpdate {
                 is_extended_card_info_enabled,
@@ -388,6 +404,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 is_tax_connector_enabled: None,
                 dynamic_routing_algorithm: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::ConnectorAgnosticMitUpdate {
                 is_connector_agnostic_mit_enabled,
@@ -423,6 +441,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 is_tax_connector_enabled: None,
                 dynamic_routing_algorithm: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::NetworkTokenizationUpdate {
                 is_network_tokenization_enabled,
@@ -458,6 +478,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 is_tax_connector_enabled: None,
                 dynamic_routing_algorithm: None,
                 is_network_tokenization_enabled,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
         }
     }
@@ -512,6 +534,8 @@ impl super::behaviour::Conversion for Profile {
             version: self.version,
             dynamic_routing_algorithm: self.dynamic_routing_algorithm,
             is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+            is_auto_retries_enabled: Some(self.is_auto_retries_enabled),
+            max_auto_retries_enabled: self.max_auto_retries_enabled,
         })
     }
 
@@ -578,6 +602,8 @@ impl super::behaviour::Conversion for Profile {
                 version: item.version,
                 dynamic_routing_algorithm: item.dynamic_routing_algorithm,
                 is_network_tokenization_enabled: item.is_network_tokenization_enabled,
+                is_auto_retries_enabled: item.is_auto_retries_enabled.unwrap_or(false),
+                max_auto_retries_enabled: item.max_auto_retries_enabled,
             })
         }
         .await
@@ -628,6 +654,8 @@ impl super::behaviour::Conversion for Profile {
             is_tax_connector_enabled: Some(self.is_tax_connector_enabled),
             version: self.version,
             is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+            is_auto_retries_enabled: Some(self.is_auto_retries_enabled),
+            max_auto_retries_enabled: self.max_auto_retries_enabled,
         })
     }
 }
@@ -896,6 +924,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                     tax_connector_id: None,
                     is_tax_connector_enabled: None,
                     is_network_tokenization_enabled,
+                    is_auto_retries_enabled: None,
+                    max_auto_retries_enabled: None,
                 }
             }
             ProfileUpdate::RoutingAlgorithmUpdate {
@@ -934,6 +964,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 tax_connector_id: None,
                 is_tax_connector_enabled: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::ExtendedCardInfoUpdate {
                 is_extended_card_info_enabled,
@@ -970,6 +1002,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 tax_connector_id: None,
                 is_tax_connector_enabled: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::ConnectorAgnosticMitUpdate {
                 is_connector_agnostic_mit_enabled,
@@ -1006,6 +1040,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 tax_connector_id: None,
                 is_tax_connector_enabled: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::DefaultRoutingFallbackUpdate {
                 default_fallback_routing,
@@ -1042,6 +1078,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 tax_connector_id: None,
                 is_tax_connector_enabled: None,
                 is_network_tokenization_enabled: None,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
             ProfileUpdate::NetworkTokenizationUpdate {
                 is_network_tokenization_enabled,
@@ -1078,6 +1116,8 @@ impl From<ProfileUpdate> for ProfileUpdateInternal {
                 tax_connector_id: None,
                 is_tax_connector_enabled: None,
                 is_network_tokenization_enabled,
+                is_auto_retries_enabled: None,
+                max_auto_retries_enabled: None,
             },
         }
     }
@@ -1134,6 +1174,8 @@ impl super::behaviour::Conversion for Profile {
             version: self.version,
             dynamic_routing_algorithm: None,
             is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+            is_auto_retries_enabled: None,
+            max_auto_retries_enabled: None,
         })
     }
 
@@ -1253,6 +1295,8 @@ impl super::behaviour::Conversion for Profile {
             is_tax_connector_enabled: Some(self.is_tax_connector_enabled),
             version: self.version,
             is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+            is_auto_retries_enabled: None,
+            max_auto_retries_enabled: None,
         })
     }
 }
diff --git a/crates/router/src/core/admin.rs b/crates/router/src/core/admin.rs
index ad9925a241..d27b6b82fd 100644
--- a/crates/router/src/core/admin.rs
+++ b/crates/router/src/core/admin.rs
@@ -3537,6 +3537,8 @@ impl ProfileCreateBridge for api::ProfileCreate {
                 .always_collect_shipping_details_from_wallet_connector,
             dynamic_routing_algorithm: None,
             is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+            is_auto_retries_enabled: self.is_auto_retries_enabled.unwrap_or_default(),
+            max_auto_retries_enabled: self.max_auto_retries_enabled.map(i16::from),
         }))
     }
 
@@ -3884,6 +3886,8 @@ impl ProfileUpdateBridge for api::ProfileUpdate {
                 is_tax_connector_enabled: self.is_tax_connector_enabled,
                 dynamic_routing_algorithm: self.dynamic_routing_algorithm,
                 is_network_tokenization_enabled: self.is_network_tokenization_enabled,
+                is_auto_retries_enabled: self.is_auto_retries_enabled,
+                max_auto_retries_enabled: self.max_auto_retries_enabled.map(i16::from),
             },
         )))
     }
diff --git a/crates/router/src/types/api/admin.rs b/crates/router/src/types/api/admin.rs
index c7b76d1780..8d52e5dc11 100644
--- a/crates/router/src/types/api/admin.rs
+++ b/crates/router/src/types/api/admin.rs
@@ -168,6 +168,8 @@ impl ForeignTryFrom<domain::Profile> for ProfileResponse {
             tax_connector_id: item.tax_connector_id,
             is_tax_connector_enabled: item.is_tax_connector_enabled,
             is_network_tokenization_enabled: item.is_network_tokenization_enabled,
+            is_auto_retries_enabled: item.is_auto_retries_enabled,
+            max_auto_retries_enabled: item.max_auto_retries_enabled,
         })
     }
 }
@@ -353,5 +355,7 @@ pub async fn create_profile_from_merchant_account(
         is_tax_connector_enabled: request.is_tax_connector_enabled,
         dynamic_routing_algorithm: None,
         is_network_tokenization_enabled: request.is_network_tokenization_enabled,
+        is_auto_retries_enabled: request.is_auto_retries_enabled.unwrap_or_default(),
+        max_auto_retries_enabled: request.max_auto_retries_enabled.map(i16::from),
     }))
 }
diff --git a/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/down.sql b/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/down.sql
new file mode 100644
index 0000000000..3751f25da4
--- /dev/null
+++ b/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/down.sql
@@ -0,0 +1,6 @@
+-- This file should undo anything in `up.sql`
+-- Drop is_auto_retries_enabled column from business_profile table
+ALTER TABLE business_profile DROP COLUMN IF EXISTS is_auto_retries_enabled;
+
+-- Drop max_auto_retries_enabled column from business_profile table
+ALTER TABLE business_profile DROP COLUMN IF EXISTS max_auto_retries_enabled;
diff --git a/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/up.sql b/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/up.sql
new file mode 100644
index 0000000000..05b6a114a3
--- /dev/null
+++ b/migrations/2024-09-26-113912_add-auto-retries-configs-in-profile/up.sql
@@ -0,0 +1,6 @@
+-- Your SQL goes here
+-- Add is_auto_retries_enabled column in business_profile table
+ALTER TABLE business_profile ADD COLUMN IF NOT EXISTS is_auto_retries_enabled BOOLEAN;
+
+-- Add max_auto_retries_enabled column in business_profile table
+ALTER TABLE business_profile ADD COLUMN IF NOT EXISTS max_auto_retries_enabled SMALLINT;