diff --git a/instrumentation/opentelemetry-instrumentation-pymemcache/CHANGELOG.md b/instrumentation/opentelemetry-instrumentation-pymemcache/CHANGELOG.md
index 5cff2cb6e..6c734759c 100644
--- a/instrumentation/opentelemetry-instrumentation-pymemcache/CHANGELOG.md
+++ b/instrumentation/opentelemetry-instrumentation-pymemcache/CHANGELOG.md
@@ -2,6 +2,9 @@
 
 ## Unreleased
 
+- Update pymemcache instrumentation to follow semantic conventions
+  ([#183](https://github.com/open-telemetry/opentelemetry-python-contrib/pull/183))
+
 ## Version 0.13b0
 
 Released 2020-09-17
diff --git a/instrumentation/opentelemetry-instrumentation-pymemcache/src/opentelemetry/instrumentation/pymemcache/__init__.py b/instrumentation/opentelemetry-instrumentation-pymemcache/src/opentelemetry/instrumentation/pymemcache/__init__.py
index a91d3b525..1276f1ffd 100644
--- a/instrumentation/opentelemetry-instrumentation-pymemcache/src/opentelemetry/instrumentation/pymemcache/__init__.py
+++ b/instrumentation/opentelemetry-instrumentation-pymemcache/src/opentelemetry/instrumentation/pymemcache/__init__.py
@@ -55,14 +55,13 @@ logger = logging.getLogger(__name__)
 # https://github.com/open-telemetry/opentelemetry-specification/blob/master/specification/trace/semantic_conventions/span-general.md#general-network-connection-attributes
 _HOST = "net.peer.name"
 _PORT = "net.peer.port"
+_TRANSPORT = "net.transport"
 # Database semantic conventions here:
 # https://github.com/open-telemetry/opentelemetry-specification/blob/master/specification/trace/semantic_conventions/database.md
-_DB = "db.type"
-_URL = "db.url"
+_DB = "db.system"
 
 _DEFAULT_SERVICE = "memcached"
 _RAWCMD = "db.statement"
-_CMD = "memcached.command"
 COMMANDS = [
     "set",
     "set_many",
@@ -115,7 +114,7 @@ def _with_tracer_wrapper(func):
 @_with_tracer_wrapper
 def _wrap_cmd(tracer, cmd, wrapped, instance, args, kwargs):
     with tracer.start_as_current_span(
-        _CMD, kind=SpanKind.INTERNAL, attributes={}
+        cmd, kind=SpanKind.CLIENT, attributes={}
     ) as span:
         try:
             if span.is_recording():
@@ -173,9 +172,10 @@ def _get_address_attributes(instance):
             host, port = instance.server
             address_attributes[_HOST] = host
             address_attributes[_PORT] = port
-            address_attributes[_URL] = "memcached://{}:{}".format(host, port)
+            address_attributes[_TRANSPORT] = "IP.TCP"
         elif isinstance(instance.server, str):
-            address_attributes[_URL] = "memcached://{}".format(instance.server)
+            address_attributes[_HOST] = instance.server
+            address_attributes[_TRANSPORT] = "Unix"
 
     return address_attributes
 
diff --git a/instrumentation/opentelemetry-instrumentation-pymemcache/tests/test_pymemcache.py b/instrumentation/opentelemetry-instrumentation-pymemcache/tests/test_pymemcache.py
index 4efb50eb4..2c37570b1 100644
--- a/instrumentation/opentelemetry-instrumentation-pymemcache/tests/test_pymemcache.py
+++ b/instrumentation/opentelemetry-instrumentation-pymemcache/tests/test_pymemcache.py
@@ -62,17 +62,12 @@ class PymemcacheClientTestCase(
         self.assertEqual(num_expected, len(spans))
 
         for span, query in zip(spans, queries_expected):
-            self.assertEqual(span.name, "memcached.command")
-            self.assertIs(span.kind, trace_api.SpanKind.INTERNAL)
-            self.assertEqual(
-                span.attributes["net.peer.name"], "{}".format(TEST_HOST)
-            )
+            command, *_ = query.split(" ")
+            self.assertEqual(span.name, command)
+            self.assertIs(span.kind, trace_api.SpanKind.CLIENT)
+            self.assertEqual(span.attributes["net.peer.name"], TEST_HOST)
             self.assertEqual(span.attributes["net.peer.port"], TEST_PORT)
-            self.assertEqual(span.attributes["db.type"], "memcached")
-            self.assertEqual(
-                span.attributes["db.url"],
-                "memcached://{}:{}".format(TEST_HOST, TEST_PORT),
-            )
+            self.assertEqual(span.attributes["db.system"], "memcached")
             self.assertEqual(span.attributes["db.statement"], query)
 
     def test_set_success(self):
@@ -214,10 +209,8 @@ class PymemcacheClientTestCase(
         spans = self.memory_exporter.get_finished_spans()
 
         self.assertEqual(len(spans), 2)
-        self.assertEqual(
-            spans[0].attributes["db.url"],
-            "memcached://{}:{}".format(TEST_HOST, TEST_PORT),
-        )
+        self.assertEqual(spans[0].attributes["net.peer.name"], TEST_HOST)
+        self.assertEqual(spans[0].attributes["net.peer.port"], TEST_PORT)
 
     def test_append_stored(self):
         client = self.make_client([b"STORED\r\n"])
@@ -517,17 +510,12 @@ class PymemcacheHashClientTestCase(TestBase):
         self.assertEqual(num_expected, len(spans))
 
         for span, query in zip(spans, queries_expected):
-            self.assertEqual(span.name, "memcached.command")
-            self.assertIs(span.kind, trace_api.SpanKind.INTERNAL)
-            self.assertEqual(
-                span.attributes["net.peer.name"], "{}".format(TEST_HOST)
-            )
+            command, *_ = query.split(" ")
+            self.assertEqual(span.name, command)
+            self.assertIs(span.kind, trace_api.SpanKind.CLIENT)
+            self.assertEqual(span.attributes["net.peer.name"], TEST_HOST)
             self.assertEqual(span.attributes["net.peer.port"], TEST_PORT)
-            self.assertEqual(span.attributes["db.type"], "memcached")
-            self.assertEqual(
-                span.attributes["db.url"],
-                "memcached://{}:{}".format(TEST_HOST, TEST_PORT),
-            )
+            self.assertEqual(span.attributes["db.system"], "memcached")
             self.assertEqual(span.attributes["db.statement"], query)
 
     def test_delete_many_found(self):