diff --git a/exchange/bitswap/bitswap.go b/exchange/bitswap/bitswap.go
index 75c347fd0..5234aefc9 100644
--- a/exchange/bitswap/bitswap.go
+++ b/exchange/bitswap/bitswap.go
@@ -228,14 +228,14 @@ func (bs *Bitswap) HasBlock(ctx context.Context, blk *blocks.Block) error {
 	default:
 	}
 
-	bs.notifications.Publish(blk)
-
 	err := bs.tryPutBlock(blk, 4) // attempt to store block up to four times
 	if err != nil {
 		log.Errorf("Error writing block to datastore: %s", err)
 		return err
 	}
 
+	bs.notifications.Publish(blk)
+
 	select {
 	case bs.newBlocks <- blk:
 		// send block off to be reprovided