diff --git a/public/app/plugins/datasource/loki/components/__snapshots__/LokiExploreQueryEditor.test.tsx.snap b/public/app/plugins/datasource/loki/components/__snapshots__/LokiExploreQueryEditor.test.tsx.snap
index c7c3761cb88..7a4bb2db700 100644
--- a/public/app/plugins/datasource/loki/components/__snapshots__/LokiExploreQueryEditor.test.tsx.snap
+++ b/public/app/plugins/datasource/loki/components/__snapshots__/LokiExploreQueryEditor.test.tsx.snap
@@ -54,6 +54,7 @@ exports[`LokiExploreQueryEditor should render component 1`] = `
   datasource={
     Object {
       "getTimeRangeParams": [Function],
+      "interpolateString": [Function],
       "languageProvider": LokiLanguageProvider {
         "cleanText": [Function],
         "datasource": [Circular],
diff --git a/public/app/plugins/datasource/loki/datasource.ts b/public/app/plugins/datasource/loki/datasource.ts
index cc9aebcfeda..9c14d7a87a0 100644
--- a/public/app/plugins/datasource/loki/datasource.ts
+++ b/public/app/plugins/datasource/loki/datasource.ts
@@ -754,6 +754,14 @@ export class LokiDatasource
       return addLabelToQuery(queryExpr, key, value, operator, true);
     }
   }
+
+  interpolateString(string: string) {
+    return this.templateSrv.replace(string, undefined, this.interpolateQueryExpr);
+  }
+
+  getVariables(): string[] {
+    return this.templateSrv.getVariables().map((v) => `$${v.name}`);
+  }
 }
 
 export function lokiRegularEscape(value: any) {
diff --git a/public/app/plugins/datasource/loki/language_provider.test.ts b/public/app/plugins/datasource/loki/language_provider.test.ts
index 70fdfd10f8f..61f664bb448 100644
--- a/public/app/plugins/datasource/loki/language_provider.test.ts
+++ b/public/app/plugins/datasource/loki/language_provider.test.ts
@@ -103,6 +103,27 @@ describe('Language completion provider', () => {
     });
   });
 
+  describe('fetchSeriesLabels', () => {
+    it('should interpolate variable in series', () => {
+      const datasource: LokiDatasource = {
+        metadataRequest: () => ({ data: { data: [] as any[] } }),
+        getTimeRangeParams: () => ({ start: 0, end: 1 }),
+        interpolateString: (string: string) => string.replace(/\$/, 'interpolated-'),
+      } as any as LokiDatasource;
+
+      const languageProvider = new LanguageProvider(datasource);
+      const fetchSeriesLabels = languageProvider.fetchSeriesLabels;
+      const requestSpy = jest.spyOn(languageProvider, 'request').mockResolvedValue([]);
+      fetchSeriesLabels('$stream');
+      expect(requestSpy).toHaveBeenCalled();
+      expect(requestSpy).toHaveBeenCalledWith('/loki/api/v1/series', {
+        end: 1,
+        'match[]': 'interpolated-stream',
+        start: 0,
+      });
+    });
+  });
+
   describe('label key suggestions', () => {
     it('returns all label suggestions on empty selector', async () => {
       const datasource = makeMockLokiDatasource({ label1: [], label2: [] });
diff --git a/public/app/plugins/datasource/loki/language_provider.ts b/public/app/plugins/datasource/loki/language_provider.ts
index fce76be1f9b..80bf63afd0d 100644
--- a/public/app/plugins/datasource/loki/language_provider.ts
+++ b/public/app/plugins/datasource/loki/language_provider.ts
@@ -396,15 +396,16 @@ export default class LokiLanguageProvider extends LanguageProvider {
    * @param name
    */
   fetchSeriesLabels = async (match: string): Promise<Record<string, string[]>> => {
+    const interpolatedMatch = this.datasource.interpolateString(match);
     const url = '/loki/api/v1/series';
     const { start, end } = this.datasource.getTimeRangeParams();
 
-    const cacheKey = this.generateCacheKey(url, start, end, match);
+    const cacheKey = this.generateCacheKey(url, start, end, interpolatedMatch);
     let value = this.seriesCache.get(cacheKey);
     if (!value) {
       // Clear value when requesting new one. Empty object being truthy also makes sure we don't request twice.
       this.seriesCache.set(cacheKey, {});
-      const params = { 'match[]': match, start, end };
+      const params = { 'match[]': interpolatedMatch, start, end };
       const data = await this.request(url, params);
       const { values } = processLabels(data);
       value = values;
@@ -442,11 +443,12 @@ export default class LokiLanguageProvider extends LanguageProvider {
   }
 
   async fetchLabelValues(key: string): Promise<string[]> {
-    const url = `/loki/api/v1/label/${key}/values`;
+    const interpolatedKey = this.datasource.interpolateString(key);
+    const url = `/loki/api/v1/label/${interpolatedKey}/values`;
     const rangeParams = this.datasource.getTimeRangeParams();
     const { start, end } = rangeParams;
 
-    const cacheKey = this.generateCacheKey(url, start, end, key);
+    const cacheKey = this.generateCacheKey(url, start, end, interpolatedKey);
     const params = { start, end };
 
     let labelValues = this.labelsCache.get(cacheKey);
diff --git a/public/app/plugins/datasource/loki/mocks.ts b/public/app/plugins/datasource/loki/mocks.ts
index d2849697227..35d37f6e0ef 100644
--- a/public/app/plugins/datasource/loki/mocks.ts
+++ b/public/app/plugins/datasource/loki/mocks.ts
@@ -43,6 +43,7 @@ export function makeMockLokiDatasource(labelsAndValues: Labels, series?: SeriesF
         }
       }
     },
+    interpolateString: (string: string) => string,
   } as any;
 }
 
diff --git a/public/app/plugins/datasource/loki/querybuilder/components/LokiQueryBuilder.tsx b/public/app/plugins/datasource/loki/querybuilder/components/LokiQueryBuilder.tsx
index 104c84847e4..27f9b722ee8 100644
--- a/public/app/plugins/datasource/loki/querybuilder/components/LokiQueryBuilder.tsx
+++ b/public/app/plugins/datasource/loki/querybuilder/components/LokiQueryBuilder.tsx
@@ -5,7 +5,7 @@ import { LabelFilters } from 'app/plugins/datasource/prometheus/querybuilder/sha
 import { OperationList } from 'app/plugins/datasource/prometheus/querybuilder/shared/OperationList';
 import { QueryBuilderLabelFilter } from 'app/plugins/datasource/prometheus/querybuilder/shared/types';
 import { lokiQueryModeller } from '../LokiQueryModeller';
-import { DataSourceApi } from '@grafana/data';
+import { DataSourceApi, SelectableValue } from '@grafana/data';
 import { EditorRow, EditorRows } from '@grafana/experimental';
 import { QueryPreview } from './QueryPreview';
 
@@ -22,6 +22,11 @@ export const LokiQueryBuilder = React.memo<Props>(({ datasource, query, nested,
     onChange({ ...query, labels });
   };
 
+  const withTemplateVariableOptions = async (optionsPromise: Promise<string[]>): Promise<SelectableValue[]> => {
+    const options = await optionsPromise;
+    return [...datasource.getVariables(), ...options].map((value) => ({ label: value, value }));
+  };
+
   const onGetLabelNames = async (forLabel: Partial<QueryBuilderLabelFilter>): Promise<any> => {
     const labelsToConsider = query.labels.filter((x) => x !== forLabel);
 
@@ -46,15 +51,20 @@ export const LokiQueryBuilder = React.memo<Props>(({ datasource, query, nested,
 
     const expr = lokiQueryModeller.renderLabels(labelsToConsider);
     const result = await datasource.languageProvider.fetchSeriesLabels(expr);
-    return result[forLabel.label] ?? [];
+    const forLabelInterpolated = datasource.interpolateString(forLabel.label);
+    return result[forLabelInterpolated] ?? [];
   };
 
   return (
     <EditorRows>
       <EditorRow>
         <LabelFilters
-          onGetLabelNames={onGetLabelNames}
-          onGetLabelValues={onGetLabelValues}
+          onGetLabelNames={(forLabel: Partial<QueryBuilderLabelFilter>) =>
+            withTemplateVariableOptions(onGetLabelNames(forLabel))
+          }
+          onGetLabelValues={(forLabel: Partial<QueryBuilderLabelFilter>) =>
+            withTemplateVariableOptions(onGetLabelValues(forLabel))
+          }
           labelsFilters={query.labels}
           onChange={onChangeLabels}
         />
diff --git a/public/app/plugins/datasource/prometheus/datasource.ts b/public/app/plugins/datasource/prometheus/datasource.ts
index f2417ade731..4e64d73abbe 100644
--- a/public/app/plugins/datasource/prometheus/datasource.ts
+++ b/public/app/plugins/datasource/prometheus/datasource.ts
@@ -987,6 +987,14 @@ export class PrometheusDatasource
       interval: this.templateSrv.replace(target.interval, variables),
     };
   }
+
+  getVariables(): string[] {
+    return this.templateSrv.getVariables().map((v) => `$${v.name}`);
+  }
+
+  interpolateString(string: string) {
+    return this.templateSrv.replace(string, undefined, this.interpolateQueryExpr);
+  }
 }
 
 /**
diff --git a/public/app/plugins/datasource/prometheus/language_provider.test.ts b/public/app/plugins/datasource/prometheus/language_provider.test.ts
index 814a9995fe5..950021b60fc 100644
--- a/public/app/plugins/datasource/prometheus/language_provider.test.ts
+++ b/public/app/plugins/datasource/prometheus/language_provider.test.ts
@@ -11,6 +11,7 @@ describe('Language completion provider', () => {
   const datasource: PrometheusDatasource = {
     metadataRequest: () => ({ data: { data: [] as any[] } }),
     getTimeRangeParams: () => ({ start: '0', end: '1' }),
+    interpolateString: (string: string) => string,
   } as any as PrometheusDatasource;
 
   describe('cleanText', () => {
@@ -79,6 +80,41 @@ describe('Language completion provider', () => {
     });
   });
 
+  describe('fetchSeriesLabels', () => {
+    it('should interpolate variable in series', () => {
+      const languageProvider = new LanguageProvider({
+        ...datasource,
+        interpolateString: (string: string) => string.replace(/\$/, 'interpolated-'),
+      } as PrometheusDatasource);
+      const fetchSeriesLabels = languageProvider.fetchSeriesLabels;
+      const requestSpy = jest.spyOn(languageProvider, 'request');
+      fetchSeriesLabels('$metric');
+      expect(requestSpy).toHaveBeenCalled();
+      expect(requestSpy).toHaveBeenCalledWith('/api/v1/series', [], {
+        end: '1',
+        'match[]': 'interpolated-metric',
+        start: '0',
+      });
+    });
+  });
+
+  describe('fetchLabelValues', () => {
+    it('should interpolate variable in series', () => {
+      const languageProvider = new LanguageProvider({
+        ...datasource,
+        interpolateString: (string: string) => string.replace(/\$/, 'interpolated-'),
+      } as PrometheusDatasource);
+      const fetchLabelValues = languageProvider.fetchLabelValues;
+      const requestSpy = jest.spyOn(languageProvider, 'request');
+      fetchLabelValues('$job');
+      expect(requestSpy).toHaveBeenCalled();
+      expect(requestSpy).toHaveBeenCalledWith('/api/v1/label/interpolated-job/values', [], {
+        end: '1',
+        start: '0',
+      });
+    });
+  });
+
   describe('empty query suggestions', () => {
     it('returns no suggestions on empty context', async () => {
       const instance = new LanguageProvider(datasource);
@@ -266,6 +302,7 @@ describe('Language completion provider', () => {
       const datasources: PrometheusDatasource = {
         metadataRequest: () => ({ data: { data: [{ __name__: 'metric', bar: 'bazinga' }] as any[] } }),
         getTimeRangeParams: () => ({ start: '0', end: '1' }),
+        interpolateString: (string: string) => string,
       } as any as PrometheusDatasource;
       const instance = new LanguageProvider(datasources);
       const value = Plain.deserialize('metric{}');
@@ -299,6 +336,7 @@ describe('Language completion provider', () => {
           },
         }),
         getTimeRangeParams: () => ({ start: '0', end: '1' }),
+        interpolateString: (string: string) => string,
       } as any as PrometheusDatasource;
       const instance = new LanguageProvider(datasource);
       const value = Plain.deserialize('{job1="foo",job2!="foo",job3=~"foo",__name__="metric",}');
@@ -536,6 +574,7 @@ describe('Language completion provider', () => {
       const datasource: PrometheusDatasource = {
         metadataRequest: jest.fn(() => ({ data: { data: [] as any[] } })),
         getTimeRangeParams: jest.fn(() => ({ start: '0', end: '1' })),
+        interpolateString: (string: string) => string,
       } as any as PrometheusDatasource;
 
       const instance = new LanguageProvider(datasource);
@@ -586,6 +625,7 @@ describe('Language completion provider', () => {
         metadataRequest: jest.fn(() => ({ data: { data: ['foo', 'bar'] as string[] } })),
         getTimeRangeParams: jest.fn(() => ({ start: '0', end: '1' })),
         lookupsDisabled: false,
+        interpolateString: (string: string) => string,
       } as any as PrometheusDatasource;
       const instance = new LanguageProvider(datasource);
 
diff --git a/public/app/plugins/datasource/prometheus/language_provider.ts b/public/app/plugins/datasource/prometheus/language_provider.ts
index e1da3ae2163..1e1a63df6b5 100644
--- a/public/app/plugins/datasource/prometheus/language_provider.ts
+++ b/public/app/plugins/datasource/prometheus/language_provider.ts
@@ -460,7 +460,7 @@ export default class PromQlLanguageProvider extends LanguageProvider {
 
   fetchLabelValues = async (key: string): Promise<string[]> => {
     const params = this.datasource.getTimeRangeParams();
-    const url = `/api/v1/label/${key}/values`;
+    const url = `/api/v1/label/${this.datasource.interpolateString(key)}/values`;
     return await this.request(url, [], params);
   };
 
@@ -491,10 +491,11 @@ export default class PromQlLanguageProvider extends LanguageProvider {
    * @param withName
    */
   fetchSeriesLabels = async (name: string, withName?: boolean): Promise<Record<string, string[]>> => {
+    const interpolatedName = this.datasource.interpolateString(name);
     const range = this.datasource.getTimeRangeParams();
     const urlParams = {
       ...range,
-      'match[]': name,
+      'match[]': interpolatedName,
     };
     const url = `/api/v1/series`;
     // Cache key is a bit different here. We add the `withName` param and also round up to a minute the intervals.
@@ -502,7 +503,7 @@ export default class PromQlLanguageProvider extends LanguageProvider {
     // millisecond while still actually getting all the keys for the correct interval. This still can create problems
     // when user does not the newest values for a minute if already cached.
     const cacheParams = new URLSearchParams({
-      'match[]': name,
+      'match[]': interpolatedName,
       start: roundSecToMin(parseInt(range.start, 10)).toString(),
       end: roundSecToMin(parseInt(range.end, 10)).toString(),
       withName: withName ? 'true' : 'false',
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/components/MetricSelect.tsx b/public/app/plugins/datasource/prometheus/querybuilder/components/MetricSelect.tsx
index 7e798ffa987..3951a1a30f2 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/components/MetricSelect.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/components/MetricSelect.tsx
@@ -8,7 +8,7 @@ import { css } from '@emotion/css';
 export interface Props {
   query: PromVisualQuery;
   onChange: (query: PromVisualQuery) => void;
-  onGetMetrics: () => Promise<string[]>;
+  onGetMetrics: () => Promise<SelectableValue[]>;
 }
 
 export function MetricSelect({ query, onChange, onGetMetrics }: Props) {
@@ -18,12 +18,6 @@ export function MetricSelect({ query, onChange, onGetMetrics }: Props) {
     isLoading?: boolean;
   }>({});
 
-  const loadMetrics = async () => {
-    return await onGetMetrics().then((res) => {
-      return res.map((value) => ({ label: value, value }));
-    });
-  };
-
   return (
     <EditorFieldGroup>
       <EditorField label="Metric">
@@ -35,7 +29,7 @@ export function MetricSelect({ query, onChange, onGetMetrics }: Props) {
           allowCustomValue
           onOpenMenu={async () => {
             setState({ isLoading: true });
-            const metrics = await loadMetrics();
+            const metrics = await onGetMetrics();
             setState({ metrics, isLoading: undefined });
           }}
           isLoading={state.isLoading}
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.test.tsx b/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.test.tsx
index ea9ff3fe71b..655a00dd434 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.test.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.test.tsx
@@ -87,12 +87,26 @@ describe('PromQueryBuilder', () => {
     expect(languageProvider.getSeries).toBeCalledWith('{label_name="label_value"}', true);
   });
 
+  it('tries to load variables in metric field', async () => {
+    const { datasource } = setup();
+    datasource.getVariables = jest.fn().mockReturnValue([]);
+    openMetricSelect();
+    expect(datasource.getVariables).toBeCalled();
+  });
+
   it('tries to load labels when metric selected', async () => {
     const { languageProvider } = setup();
     openLabelNameSelect();
     expect(languageProvider.fetchSeriesLabels).toBeCalledWith('{__name__="random_metric"}');
   });
 
+  it('tries to load variables in label field', async () => {
+    const { datasource } = setup();
+    datasource.getVariables = jest.fn().mockReturnValue([]);
+    openLabelNameSelect();
+    expect(datasource.getVariables).toBeCalled();
+  });
+
   it('tries to load labels when metric selected and other labels are already present', async () => {
     const { languageProvider } = setup({
       ...defaultQuery,
@@ -117,23 +131,24 @@ describe('PromQueryBuilder', () => {
 
 function setup(query: PromVisualQuery = defaultQuery) {
   const languageProvider = new EmptyLanguageProviderMock() as unknown as PromQlLanguageProvider;
+  const datasource = new PrometheusDatasource(
+    {
+      url: '',
+      jsonData: {},
+      meta: {} as any,
+    } as any,
+    undefined,
+    undefined,
+    languageProvider
+  );
   const props = {
-    datasource: new PrometheusDatasource(
-      {
-        url: '',
-        jsonData: {},
-        meta: {} as any,
-      } as any,
-      undefined,
-      undefined,
-      languageProvider
-    ),
+    datasource,
     onRunQuery: () => {},
     onChange: () => {},
   };
 
   render(<PromQueryBuilder {...props} query={query} />);
-  return { languageProvider };
+  return { languageProvider, datasource };
 }
 
 function getMetricSelect() {
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.tsx b/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.tsx
index ee77f15392b..a681cc534be 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/components/PromQueryBuilder.tsx
@@ -9,7 +9,7 @@ import { NestedQueryList } from './NestedQueryList';
 import { promQueryModeller } from '../PromQueryModeller';
 import { QueryBuilderLabelFilter } from '../shared/types';
 import { QueryPreview } from './QueryPreview';
-import { DataSourceApi } from '@grafana/data';
+import { DataSourceApi, SelectableValue } from '@grafana/data';
 import { OperationsEditorRow } from '../shared/OperationsEditorRow';
 
 export interface Props {
@@ -25,6 +25,12 @@ export const PromQueryBuilder = React.memo<Props>(({ datasource, query, onChange
     onChange({ ...query, labels });
   };
 
+  const withTemplateVariableOptions = async (optionsPromise: Promise<string[]>): Promise<SelectableValue[]> => {
+    const variables = datasource.getVariables();
+    const options = await optionsPromise;
+    return [...variables, ...options].map((value) => ({ label: value, value }));
+  };
+
   const onGetLabelNames = async (forLabel: Partial<QueryBuilderLabelFilter>): Promise<string[]> => {
     // If no metric we need to use a different method
     if (!query.metric) {
@@ -58,7 +64,8 @@ export const PromQueryBuilder = React.memo<Props>(({ datasource, query, onChange
     labelsToConsider.push({ label: '__name__', op: '=', value: query.metric });
     const expr = promQueryModeller.renderLabels(labelsToConsider);
     const result = await datasource.languageProvider.fetchSeriesLabels(expr);
-    return result[forLabel.label] ?? [];
+    const forLabelInterpolated = datasource.interpolateString(forLabel.label);
+    return result[forLabelInterpolated] ?? [];
   };
 
   const onGetMetrics = async () => {
@@ -73,12 +80,20 @@ export const PromQueryBuilder = React.memo<Props>(({ datasource, query, onChange
   return (
     <EditorRows>
       <EditorRow>
-        <MetricSelect query={query} onChange={onChange} onGetMetrics={onGetMetrics} />
+        <MetricSelect
+          query={query}
+          onChange={onChange}
+          onGetMetrics={() => withTemplateVariableOptions(onGetMetrics())}
+        />
         <LabelFilters
           labelsFilters={query.labels}
           onChange={onChangeLabels}
-          onGetLabelNames={onGetLabelNames}
-          onGetLabelValues={onGetLabelValues}
+          onGetLabelNames={(forLabel: Partial<QueryBuilderLabelFilter>) =>
+            withTemplateVariableOptions(onGetLabelNames(forLabel))
+          }
+          onGetLabelValues={(forLabel: Partial<QueryBuilderLabelFilter>) =>
+            withTemplateVariableOptions(onGetLabelValues(forLabel))
+          }
         />
       </EditorRow>
       <OperationsEditorRow>
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilterItem.tsx b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilterItem.tsx
index f0d238e38c5..dec8b2c6431 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilterItem.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilterItem.tsx
@@ -8,8 +8,8 @@ export interface Props {
   defaultOp: string;
   item: Partial<QueryBuilderLabelFilter>;
   onChange: (value: QueryBuilderLabelFilter) => void;
-  onGetLabelNames: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<string[]>;
-  onGetLabelValues: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<string[]>;
+  onGetLabelNames: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<SelectableValue[]>;
+  onGetLabelValues: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<SelectableValue[]>;
   onDelete: () => void;
 }
 
@@ -53,7 +53,7 @@ export function LabelFilterItem({ item, defaultOp, onChange, onDelete, onGetLabe
           allowCustomValue
           onOpenMenu={async () => {
             setState({ isLoadingLabelNames: true });
-            const labelNames = (await onGetLabelNames(item)).map((x) => ({ label: x, value: x }));
+            const labelNames = await onGetLabelNames(item);
             setState({ labelNames, isLoadingLabelNames: undefined });
           }}
           isLoading={state.isLoadingLabelNames}
@@ -90,7 +90,7 @@ export function LabelFilterItem({ item, defaultOp, onChange, onDelete, onGetLabe
             const labelValues = await onGetLabelValues(item);
             setState({
               ...state,
-              labelValues: labelValues.map((value) => ({ label: value, value })),
+              labelValues,
               isLoadingLabelValues: undefined,
             });
           }}
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.test.tsx b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.test.tsx
index a80b252f4ef..b13702c4226 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.test.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.test.tsx
@@ -52,8 +52,16 @@ describe('LabelFilters', () => {
 function setup(labels: QueryBuilderLabelFilter[] = []) {
   const props = {
     onChange: jest.fn(),
-    onGetLabelNames: async () => ['foo', 'bar', 'baz'],
-    onGetLabelValues: async () => ['bar', 'qux', 'quux'],
+    onGetLabelNames: async () => [
+      { label: 'foo', value: 'foo' },
+      { label: 'bar', value: 'bar' },
+      { label: 'baz', value: 'baz' },
+    ],
+    onGetLabelValues: async () => [
+      { label: 'bar', value: 'bar' },
+      { label: 'qux', value: 'qux' },
+      { label: 'quux', value: 'quux' },
+    ],
   };
 
   render(<LabelFilters {...props} labelsFilters={labels} />);
diff --git a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.tsx b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.tsx
index e6fcd229c57..d3c4daf546b 100644
--- a/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.tsx
+++ b/public/app/plugins/datasource/prometheus/querybuilder/shared/LabelFilters.tsx
@@ -1,3 +1,4 @@
+import { SelectableValue } from '@grafana/data';
 import { EditorField, EditorFieldGroup, EditorList } from '@grafana/experimental';
 import { isEqual } from 'lodash';
 import React, { useState } from 'react';
@@ -7,8 +8,8 @@ import { LabelFilterItem } from './LabelFilterItem';
 export interface Props {
   labelsFilters: QueryBuilderLabelFilter[];
   onChange: (labelFilters: QueryBuilderLabelFilter[]) => void;
-  onGetLabelNames: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<string[]>;
-  onGetLabelValues: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<string[]>;
+  onGetLabelNames: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<SelectableValue[]>;
+  onGetLabelValues: (forLabel: Partial<QueryBuilderLabelFilter>) => Promise<SelectableValue[]>;
 }
 
 export function LabelFilters({ labelsFilters, onChange, onGetLabelNames, onGetLabelValues }: Props) {