diff --git a/docs/sources/developers/http_api/preferences.md b/docs/sources/developers/http_api/preferences.md
index 9841b26569a..91a81849cea 100644
--- a/docs/sources/developers/http_api/preferences.md
+++ b/docs/sources/developers/http_api/preferences.md
@@ -53,7 +53,7 @@ Content-Type: application/json
     "timezone": "utc",
     "weekStart": "",
     "navbar": {
-        "bookmarkIds": null
+        "bookmarkUrls": null
     },
     "queryHistory": {
         "homeTab": ""
@@ -142,7 +142,7 @@ Content-Type: application/json
     "timezone": "",
     "weekStart": "",
     "navbar": {
-        "bookmarkIds": null
+        "bookmarkUrls": null
     },
     "queryHistory": {
         "homeTab": ""
diff --git a/kinds/preferences/preferences_kind.cue b/kinds/preferences/preferences_kind.cue
index 87ca5b76864..265bda07a13 100644
--- a/kinds/preferences/preferences_kind.cue
+++ b/kinds/preferences/preferences_kind.cue
@@ -49,7 +49,7 @@ lineage: schemas: [{
 		} @cuetsy(kind="interface")
 
 		#NavbarPreference: {
-			bookmarkIds: [...string]
+			bookmarkUrls: [...string]
 		} @cuetsy(kind="interface")
 	}
 }]
diff --git a/packages/grafana-schema/src/raw/preferences/x/preferences_types.gen.ts b/packages/grafana-schema/src/raw/preferences/x/preferences_types.gen.ts
index eb0b2b11c7e..408cd5914b9 100644
--- a/packages/grafana-schema/src/raw/preferences/x/preferences_types.gen.ts
+++ b/packages/grafana-schema/src/raw/preferences/x/preferences_types.gen.ts
@@ -22,11 +22,11 @@ export interface CookiePreferences {
 }
 
 export interface NavbarPreference {
-  bookmarkIds: Array<string>;
+  bookmarkUrls: Array<string>;
 }
 
 export const defaultNavbarPreference: Partial<NavbarPreference> = {
-  bookmarkIds: [],
+  bookmarkUrls: [],
 };
 
 /**
diff --git a/pkg/kinds/preferences/preferences_spec_gen.go b/pkg/kinds/preferences/preferences_spec_gen.go
index 96506431def..7c30cea20c1 100644
--- a/pkg/kinds/preferences/preferences_spec_gen.go
+++ b/pkg/kinds/preferences/preferences_spec_gen.go
@@ -18,7 +18,7 @@ type CookiePreferences struct {
 
 // NavbarPreference defines model for NavbarPreference.
 type NavbarPreference struct {
-	BookmarkIds []string `json:"bookmarkIds"`
+	BookmarkUrls []string `json:"bookmarkUrls"`
 }
 
 // QueryHistoryPreference defines model for QueryHistoryPreference.
diff --git a/pkg/services/navtree/navtreeimpl/navtree.go b/pkg/services/navtree/navtreeimpl/navtree.go
index dadb110e0c7..f80bab4566a 100644
--- a/pkg/services/navtree/navtreeimpl/navtree.go
+++ b/pkg/services/navtree/navtreeimpl/navtree.go
@@ -338,11 +338,11 @@ func (s *ServiceImpl) buildStarredItemsNavLinks(c *contextmodel.ReqContext) ([]*
 func (s *ServiceImpl) buildBookmarksNavLinks(prefs *pref.Preference, treeRoot *navtree.NavTreeRoot) []*navtree.NavLink {
 	bookmarksChildNavs := []*navtree.NavLink{}
 
-	bookmarkIds := prefs.JSONData.Navbar.BookmarkIds
+	bookmarkUrls := prefs.JSONData.Navbar.BookmarkUrls
 
-	if len(bookmarkIds) > 0 {
-		for _, id := range bookmarkIds {
-			item := treeRoot.FindById(id)
+	if len(bookmarkUrls) > 0 {
+		for _, url := range bookmarkUrls {
+			item := treeRoot.FindByURL(url)
 			if item != nil {
 				bookmarksChildNavs = append(bookmarksChildNavs, &navtree.NavLink{
 					Id:             item.Id,
diff --git a/pkg/services/preference/model.go b/pkg/services/preference/model.go
index ac74f7878af..c780dbdc057 100644
--- a/pkg/services/preference/model.go
+++ b/pkg/services/preference/model.go
@@ -98,7 +98,7 @@ type QueryHistoryPreference struct {
 }
 
 type NavbarPreference struct {
-	BookmarkIds []string `json:"bookmarkIds"`
+	BookmarkUrls []string `json:"bookmarkUrls"`
 }
 
 func (j *PreferenceJSONData) FromDB(data []byte) error {
diff --git a/pkg/services/preference/prefapi/api.go b/pkg/services/preference/prefapi/api.go
index 191a35c546a..3a7659b1aff 100644
--- a/pkg/services/preference/prefapi/api.go
+++ b/pkg/services/preference/prefapi/api.go
@@ -97,11 +97,11 @@ func GetPreferencesFor(ctx context.Context,
 			dto.Language = &preference.JSONData.Language
 		}
 
-		if preference.JSONData.Navbar.BookmarkIds != nil {
+		if preference.JSONData.Navbar.BookmarkUrls != nil {
 			dto.Navbar = &preferences.NavbarPreference{
-				BookmarkIds: []string{},
+				BookmarkUrls: []string{},
 			}
-			dto.Navbar.BookmarkIds = preference.JSONData.Navbar.BookmarkIds
+			dto.Navbar.BookmarkUrls = preference.JSONData.Navbar.BookmarkUrls
 		}
 
 		if preference.JSONData.QueryHistory.HomeTab != "" {
diff --git a/pkg/services/preference/prefimpl/pref.go b/pkg/services/preference/prefimpl/pref.go
index 48c2932b78c..2050a7dff36 100644
--- a/pkg/services/preference/prefimpl/pref.go
+++ b/pkg/services/preference/prefimpl/pref.go
@@ -71,8 +71,8 @@ func (s *Service) GetWithDefaults(ctx context.Context, query *pref.GetPreference
 				res.JSONData.QueryHistory.HomeTab = p.JSONData.QueryHistory.HomeTab
 			}
 
-			if p.JSONData.Navbar.BookmarkIds != nil {
-				res.JSONData.Navbar.BookmarkIds = p.JSONData.Navbar.BookmarkIds
+			if p.JSONData.Navbar.BookmarkUrls != nil {
+				res.JSONData.Navbar.BookmarkUrls = p.JSONData.Navbar.BookmarkUrls
 			}
 
 			if p.JSONData.CookiePreferences != nil {
@@ -174,11 +174,11 @@ func (s *Service) Patch(ctx context.Context, cmd *pref.PatchPreferenceCommand) e
 		preference.JSONData.Language = *cmd.Language
 	}
 
-	if cmd.Navbar != nil && cmd.Navbar.BookmarkIds != nil {
+	if cmd.Navbar != nil && cmd.Navbar.BookmarkUrls != nil {
 		if preference.JSONData == nil {
 			preference.JSONData = &pref.PreferenceJSONData{}
 		}
-		preference.JSONData.Navbar.BookmarkIds = cmd.Navbar.BookmarkIds
+		preference.JSONData.Navbar.BookmarkUrls = cmd.Navbar.BookmarkUrls
 	}
 
 	if cmd.QueryHistory != nil {
diff --git a/public/api-merged.json b/public/api-merged.json
index 799a5b71ea6..8522f35233c 100644
--- a/public/api-merged.json
+++ b/public/api-merged.json
@@ -17112,7 +17112,7 @@
       "type": "object",
       "title": "NavbarPreference defines model for NavbarPreference.",
       "properties": {
-        "bookmarkIds": {
+        "bookmarkUrls": {
           "type": "array",
           "items": {
             "type": "string"
diff --git a/public/app/core/components/AppChrome/MegaMenu/MegaMenu.tsx b/public/app/core/components/AppChrome/MegaMenu/MegaMenu.tsx
index 1c783f55e15..ce7488d0d9b 100644
--- a/public/app/core/components/AppChrome/MegaMenu/MegaMenu.tsx
+++ b/public/app/core/components/AppChrome/MegaMenu/MegaMenu.tsx
@@ -54,29 +54,28 @@ export const MegaMenu = memo(
     };
 
     const isPinned = useCallback(
-      (id?: string) => {
-        if (!id || !pinnedItems?.length) {
+      (url?: string) => {
+        if (!url || !pinnedItems?.length) {
           return false;
         }
-        return pinnedItems?.includes(id);
+        return pinnedItems?.includes(url);
       },
       [pinnedItems]
     );
 
     const onPinItem = (item: NavModelItem) => {
-      const id = item.id;
-      if (id && config.featureToggles.pinNavItems) {
-        const navItem = navTree.find((item) => item.id === id);
-        const isSaved = isPinned(id);
-        const newItems = isSaved ? pinnedItems.filter((i) => id !== i) : [...pinnedItems, id];
+      const url = item.url;
+      if (url && config.featureToggles.pinNavItems) {
+        const isSaved = isPinned(url);
+        const newItems = isSaved ? pinnedItems.filter((i) => url !== i) : [...pinnedItems, url];
         const interactionName = isSaved ? 'grafana_nav_item_unpinned' : 'grafana_nav_item_pinned';
         reportInteraction(interactionName, {
-          path: navItem?.url ?? id,
+          path: url,
         });
         patchPreferences({
           patchPrefsCmd: {
             navbar: {
-              bookmarkIds: newItems,
+              bookmarkUrls: newItems,
             },
           },
         }).then((data) => {
diff --git a/public/app/core/components/AppChrome/MegaMenu/MegaMenuItem.tsx b/public/app/core/components/AppChrome/MegaMenu/MegaMenuItem.tsx
index 3cd54142d75..94410dfa696 100644
--- a/public/app/core/components/AppChrome/MegaMenu/MegaMenuItem.tsx
+++ b/public/app/core/components/AppChrome/MegaMenu/MegaMenuItem.tsx
@@ -104,9 +104,8 @@ export function MegaMenuItem({ link, activeItem, level = 0, onClick, onPin, isPi
             }}
             target={link.target}
             url={link.url}
-            id={link.id}
             onPin={() => onPin(link)}
-            isPinned={isPinned(link.id)}
+            isPinned={isPinned(link.url)}
           >
             <div
               className={cx(styles.labelWrapper, {
diff --git a/public/app/core/components/AppChrome/MegaMenu/MegaMenuItemText.tsx b/public/app/core/components/AppChrome/MegaMenu/MegaMenuItemText.tsx
index fda6950d412..84d090d8584 100644
--- a/public/app/core/components/AppChrome/MegaMenu/MegaMenuItemText.tsx
+++ b/public/app/core/components/AppChrome/MegaMenu/MegaMenuItemText.tsx
@@ -13,12 +13,11 @@ export interface Props {
   onClick?: () => void;
   target?: HTMLAnchorElement['target'];
   url: string;
-  id?: string;
   onPin: (id?: string) => void;
   isPinned?: boolean;
 }
 
-export function MegaMenuItemText({ children, isActive, onClick, target, url, id, onPin, isPinned }: Props) {
+export function MegaMenuItemText({ children, isActive, onClick, target, url, onPin, isPinned }: Props) {
   const theme = useTheme2();
   const styles = getStyles(theme, isActive);
   const LinkComponent = !target && url.startsWith('/') ? Link : 'a';
@@ -51,12 +50,12 @@ export function MegaMenuItemText({ children, isActive, onClick, target, url, id,
       >
         {linkContent}
       </LinkComponent>
-      {config.featureToggles.pinNavItems && id && id !== 'bookmarks' && (
+      {config.featureToggles.pinNavItems && url && url !== '/bookmarks' && (
         <IconButton
           name="bookmark"
           className={'pin-icon'}
           iconType={isPinned ? 'solid' : 'default'}
-          onClick={() => onPin(id)}
+          onClick={() => onPin(url)}
           aria-label={
             isPinned
               ? t('navigation.item.remove-bookmark', 'Remove from Bookmarks')
diff --git a/public/app/core/components/AppChrome/MegaMenu/hooks.ts b/public/app/core/components/AppChrome/MegaMenu/hooks.ts
index ebb6f1437b1..e4cb39d7edc 100644
--- a/public/app/core/components/AppChrome/MegaMenu/hooks.ts
+++ b/public/app/core/components/AppChrome/MegaMenu/hooks.ts
@@ -5,7 +5,7 @@ import { useGetUserPreferencesQuery } from 'app/features/preferences/api';
 
 export const usePinnedItems = () => {
   const preferences = useGetUserPreferencesQuery();
-  const pinnedItems = useMemo(() => preferences.data?.navbar?.bookmarkIds || [], [preferences]);
+  const pinnedItems = useMemo(() => preferences.data?.navbar?.bookmarkUrls || [], [preferences]);
 
   if (config.featureToggles.pinNavItems) {
     return pinnedItems;
diff --git a/public/app/core/components/SharedPreferences/SharedPreferences.tsx b/public/app/core/components/SharedPreferences/SharedPreferences.tsx
index be0d48bb87d..47e063ac363 100644
--- a/public/app/core/components/SharedPreferences/SharedPreferences.tsx
+++ b/public/app/core/components/SharedPreferences/SharedPreferences.tsx
@@ -73,7 +73,7 @@ export class SharedPreferences extends PureComponent<Props, State> {
       weekStart: '',
       language: '',
       queryHistory: { homeTab: '' },
-      navbar: { bookmarkIds: [] },
+      navbar: { bookmarkUrls: [] },
     };
 
     this.themeOptions = getBuiltInThemes(config.featureToggles.extraThemes).map((theme) => ({
diff --git a/public/app/core/reducers/navBarTree.ts b/public/app/core/reducers/navBarTree.ts
index 4fb8438c8f0..eeaa8083b76 100644
--- a/public/app/core/reducers/navBarTree.ts
+++ b/public/app/core/reducers/navBarTree.ts
@@ -71,7 +71,7 @@ const navTreeSlice = createSlice({
           };
           bookmarks.children.push(newBookmark);
         } else {
-          bookmarks.children = bookmarks.children?.filter((i) => i.id !== item.id) ?? [];
+          bookmarks.children = bookmarks.children?.filter((i) => i.url !== item.url) ?? [];
         }
       }
     },
diff --git a/public/app/features/preferences/api/user/endpoints.gen.ts b/public/app/features/preferences/api/user/endpoints.gen.ts
index 99165c810bd..4d61e519280 100644
--- a/public/app/features/preferences/api/user/endpoints.gen.ts
+++ b/public/app/features/preferences/api/user/endpoints.gen.ts
@@ -38,7 +38,7 @@ export type CookiePreferencesDefinesModelForCookiePreferences = {
   };
 };
 export type NavbarPreferenceDefinesModelForNavbarPreference = {
-  bookmarkIds?: string[];
+  bookmarkUrls?: string[];
 };
 export type QueryHistoryPreferenceDefinesModelForQueryHistoryPreference = {
   /** HomeTab one of: '' | 'query' | 'starred'; */
diff --git a/public/openapi3.json b/public/openapi3.json
index 080ff5328b6..b51b79aa969 100644
--- a/public/openapi3.json
+++ b/public/openapi3.json
@@ -7188,7 +7188,7 @@
       },
       "NavbarPreference": {
         "properties": {
-          "bookmarkIds": {
+          "bookmarkUrls": {
             "items": {
               "type": "string"
             },