diff --git a/pkg/server/wire_gen.go b/pkg/server/wire_gen.go
index 7b6d39165b3..a1c00aada78 100644
--- a/pkg/server/wire_gen.go
+++ b/pkg/server/wire_gen.go
@@ -648,7 +648,7 @@ func Initialize(cfg *setting.Cfg, opts Options, apiOpts api.ServerOptions) (*Ser
 	if err != nil {
 		return nil, err
 	}
-	idimplService := idimpl.ProvideService(cfg, localSigner, remoteCache, authnService, registerer)
+	idimplService := idimpl.ProvideService(cfg, localSigner, remoteCache, authnService, registerer, tracer)
 	verifier := userimpl.ProvideVerifier(cfg, userService, tempuserService, notificationService, idimplService)
 	httpServer, err := api.ProvideHTTPServer(apiOpts, cfg, routeRegisterImpl, inProcBus, renderingService, ossLicensingService, hooksService, cacheService, sqlStore, ossDataSourceRequestValidator, pluginstoreService, service12, pluginstoreService, middlewareHandler, pluginerrsStore, pluginInstaller, ossImpl, cacheServiceImpl, userAuthTokenService, cleanUpService, shortURLService, queryHistoryService, correlationsService, remoteCache, provisioningServiceImpl, accessControl, dataSourceProxyService, searchSearchService, grafanaLive, gateway, plugincontextProvider, contexthandlerContextHandler, logger, featureToggles, alertNG, libraryPanelService, libraryElementService, quotaService, socialService, tracingService, serviceService, grafanaService, pluginsService, ossService, service13, queryServiceImpl, filestoreService, serviceAccountsProxy, pluginassetsService, authinfoimplService, storageService, notificationService, dashboardService, dashboardProvisioningService, folderimplService, ossProvider, serviceImpl, service11, avatarCacheServer, prefService, folderPermissionsService, dashboardPermissionsService, dashverService, starService, csrfCSRF, noop, playlistService, apikeyService, kvStore, secretsMigrator, secretsService, secretMigrationProviderImpl, secretsKVStore, apiApi, userService, tempuserService, loginattemptimplService, orgService, deletionService, teamService, acimplService, navtreeService, repositoryImpl, tagimplService, searchHTTPService, oauthtokenService, statsService, authnService, pluginscdnService, gatherer, apiAPI, registerer, eventualRestConfigProvider, anonDeviceService, verifier, preinstallImpl)
 	if err != nil {
@@ -1161,7 +1161,7 @@ func InitializeForTest(t sqlutil.ITestDB, testingT interface {
 	if err != nil {
 		return nil, err
 	}
-	idimplService := idimpl.ProvideService(cfg, localSigner, remoteCache, authnService, registerer)
+	idimplService := idimpl.ProvideService(cfg, localSigner, remoteCache, authnService, registerer, tracer)
 	verifier := userimpl.ProvideVerifier(cfg, userService, tempuserService, notificationServiceMock, idimplService)
 	httpServer, err := api.ProvideHTTPServer(apiOpts, cfg, routeRegisterImpl, inProcBus, renderingService, ossLicensingService, hooksService, cacheService, sqlStore, ossDataSourceRequestValidator, pluginstoreService, service12, pluginstoreService, middlewareHandler, pluginerrsStore, pluginInstaller, ossImpl, cacheServiceImpl, userAuthTokenService, cleanUpService, shortURLService, queryHistoryService, correlationsService, remoteCache, provisioningServiceImpl, accessControl, dataSourceProxyService, searchSearchService, grafanaLive, gateway, plugincontextProvider, contexthandlerContextHandler, logger, featureToggles, alertNG, libraryPanelService, libraryElementService, quotaService, socialService, tracingService, serviceService, grafanaService, pluginsService, ossService, service13, queryServiceImpl, filestoreService, serviceAccountsProxy, pluginassetsService, authinfoimplService, storageService, notificationServiceMock, dashboardService, dashboardProvisioningService, folderimplService, ossProvider, serviceImpl, service11, avatarCacheServer, prefService, folderPermissionsService, dashboardPermissionsService, dashverService, starService, csrfCSRF, noop, playlistService, apikeyService, kvStore, secretsMigrator, secretsService, secretMigrationProviderImpl, secretsKVStore, apiApi, userService, tempuserService, loginattemptimplService, orgService, deletionService, teamService, acimplService, navtreeService, repositoryImpl, tagimplService, searchHTTPService, oauthtokentestService, statsService, authnService, pluginscdnService, gatherer, apiAPI, registerer, eventualRestConfigProvider, anonDeviceService, verifier, preinstallImpl)
 	if err != nil {
diff --git a/pkg/services/auth/authimpl/auth_token.go b/pkg/services/auth/authimpl/auth_token.go
index bf95502b11e..e8a00ff8c85 100644
--- a/pkg/services/auth/authimpl/auth_token.go
+++ b/pkg/services/auth/authimpl/auth_token.go
@@ -80,6 +80,9 @@ type UserAuthTokenService struct {
 }
 
 func (s *UserAuthTokenService) CreateToken(ctx context.Context, cmd *auth.CreateTokenCommand) (*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.CreateToken")
+	defer span.End()
+
 	token, hashedToken, err := generateAndHashToken(s.cfg.SecretKey)
 	if err != nil {
 		return nil, err
@@ -136,6 +139,9 @@ func (s *UserAuthTokenService) CreateToken(ctx context.Context, cmd *auth.Create
 }
 
 func (s *UserAuthTokenService) LookupToken(ctx context.Context, unhashedToken string) (*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.LookupToken")
+	defer span.End()
+
 	hashedToken := hashToken(s.cfg.SecretKey, unhashedToken)
 	var model userAuthToken
 	var exists bool
@@ -234,6 +240,9 @@ func (s *UserAuthTokenService) LookupToken(ctx context.Context, unhashedToken st
 }
 
 func (s *UserAuthTokenService) GetTokenByExternalSessionID(ctx context.Context, externalSessionID int64) (*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.GetTokenByExternalSessionID")
+	defer span.End()
+
 	var token userAuthToken
 	err := s.sqlStore.WithDbSession(ctx, func(dbSession *db.Session) error {
 		exists, err := dbSession.Where("external_session_id = ?", externalSessionID).Get(&token)
@@ -258,14 +267,23 @@ func (s *UserAuthTokenService) GetTokenByExternalSessionID(ctx context.Context,
 }
 
 func (s *UserAuthTokenService) GetExternalSession(ctx context.Context, externalSessionID int64) (*auth.ExternalSession, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.GetExternalSession")
+	defer span.End()
+
 	return s.externalSessionStore.Get(ctx, externalSessionID)
 }
 
 func (s *UserAuthTokenService) FindExternalSessions(ctx context.Context, query *auth.ListExternalSessionQuery) ([]*auth.ExternalSession, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.FindExternalSessions")
+	defer span.End()
+
 	return s.externalSessionStore.List(ctx, query)
 }
 
 func (s *UserAuthTokenService) UpdateExternalSession(ctx context.Context, externalSessionID int64, cmd *auth.UpdateExternalSessionCommand) error {
+	ctx, span := s.tracer.Start(ctx, "authtoken.UpdateExternalSession")
+	defer span.End()
+
 	return s.externalSessionStore.Update(ctx, externalSessionID, cmd)
 }
 
@@ -329,6 +347,9 @@ func (s *UserAuthTokenService) RotateToken(ctx context.Context, cmd auth.RotateC
 }
 
 func (s *UserAuthTokenService) rotateToken(ctx context.Context, token *auth.UserToken, clientIP net.IP, userAgent string) (*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.rotateToken")
+	defer span.End()
+
 	var clientIPStr string
 	if clientIP != nil {
 		clientIPStr = clientIP.String()
@@ -385,6 +406,9 @@ func (s *UserAuthTokenService) rotateToken(ctx context.Context, token *auth.User
 }
 
 func (s *UserAuthTokenService) RevokeToken(ctx context.Context, token *auth.UserToken, soft bool) error {
+	ctx, span := s.tracer.Start(ctx, "authtoken.RevokeToken")
+	defer span.End()
+
 	if token == nil {
 		return auth.ErrUserTokenNotFound
 	}
@@ -434,6 +458,9 @@ func (s *UserAuthTokenService) RevokeToken(ctx context.Context, token *auth.User
 }
 
 func (s *UserAuthTokenService) RevokeAllUserTokens(ctx context.Context, userId int64) error {
+	ctx, span := s.tracer.Start(ctx, "authtoken.RevokeAllUserTokens")
+	defer span.End()
+
 	return s.sqlStore.InTransaction(ctx, func(ctx context.Context) error {
 		ctxLogger := s.log.FromContext(ctx)
 		err := s.sqlStore.WithDbSession(ctx, func(dbSession *db.Session) error {
@@ -466,6 +493,9 @@ func (s *UserAuthTokenService) RevokeAllUserTokens(ctx context.Context, userId i
 }
 
 func (s *UserAuthTokenService) BatchRevokeAllUserTokens(ctx context.Context, userIds []int64) error {
+	ctx, span := s.tracer.Start(ctx, "authtoken.BatchRevokeAllUserTokens")
+	defer span.End()
+
 	return s.sqlStore.InTransaction(ctx, func(ctx context.Context) error {
 		ctxLogger := s.log.FromContext(ctx)
 		if len(userIds) == 0 {
@@ -507,6 +537,9 @@ func (s *UserAuthTokenService) BatchRevokeAllUserTokens(ctx context.Context, use
 }
 
 func (s *UserAuthTokenService) GetUserToken(ctx context.Context, userId, userTokenId int64) (*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.GetUserToken")
+	defer span.End()
+
 	var result auth.UserToken
 	err := s.sqlStore.WithDbSession(ctx, func(dbSession *db.Session) error {
 		var token userAuthToken
@@ -526,6 +559,9 @@ func (s *UserAuthTokenService) GetUserToken(ctx context.Context, userId, userTok
 }
 
 func (s *UserAuthTokenService) GetUserTokens(ctx context.Context, userId int64) ([]*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.GetUserTokens")
+	defer span.End()
+
 	result := []*auth.UserToken{}
 	err := s.sqlStore.WithDbSession(ctx, func(dbSession *db.Session) error {
 		var tokens []*userAuthToken
@@ -554,6 +590,9 @@ func (s *UserAuthTokenService) GetUserTokens(ctx context.Context, userId int64)
 
 // ActiveTokenCount returns the number of active tokens. If userID is nil, the count is for all users.
 func (s *UserAuthTokenService) ActiveTokenCount(ctx context.Context, userID *int64) (int64, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.ActiveTokenCount")
+	defer span.End()
+
 	if userID != nil && *userID < 1 {
 		return 0, errUserIDInvalid
 	}
@@ -574,6 +613,9 @@ func (s *UserAuthTokenService) ActiveTokenCount(ctx context.Context, userID *int
 }
 
 func (s *UserAuthTokenService) DeleteUserRevokedTokens(ctx context.Context, userID int64, window time.Duration) error {
+	ctx, span := s.tracer.Start(ctx, "authtoken.DeleteUserRevokedTokens")
+	defer span.End()
+
 	return s.sqlStore.WithDbSession(ctx, func(sess *db.Session) error {
 		query := "DELETE FROM user_auth_token WHERE user_id = ? AND revoked_at > 0 AND revoked_at <= ?"
 		res, err := sess.Exec(query, userID, time.Now().Add(-window).Unix())
@@ -592,6 +634,9 @@ func (s *UserAuthTokenService) DeleteUserRevokedTokens(ctx context.Context, user
 }
 
 func (s *UserAuthTokenService) GetUserRevokedTokens(ctx context.Context, userId int64) ([]*auth.UserToken, error) {
+	ctx, span := s.tracer.Start(ctx, "authtoken.GetUserRevokedTokens")
+	defer span.End()
+
 	result := []*auth.UserToken{}
 	err := s.sqlStore.WithDbSession(ctx, func(dbSession *db.Session) error {
 		var tokens []*userAuthToken
diff --git a/pkg/services/auth/idimpl/service.go b/pkg/services/auth/idimpl/service.go
index 5dec411fdee..cb8e6adc9ce 100644
--- a/pkg/services/auth/idimpl/service.go
+++ b/pkg/services/auth/idimpl/service.go
@@ -8,6 +8,7 @@ import (
 
 	"github.com/go-jose/go-jose/v3/jwt"
 	"github.com/prometheus/client_golang/prometheus"
+	"go.opentelemetry.io/otel/trace"
 	"golang.org/x/sync/singleflight"
 
 	authnlib "github.com/grafana/authlib/authn"
@@ -32,18 +33,18 @@ var _ auth.IDService = (*Service)(nil)
 
 func ProvideService(
 	cfg *setting.Cfg, signer auth.IDSigner,
-	cache remotecache.CacheStorage,
-	authnService authn.Service,
-	reg prometheus.Registerer,
+	cache remotecache.CacheStorage, authnService authn.Service,
+	reg prometheus.Registerer, tracer trace.Tracer,
 ) *Service {
 	s := &Service{
 		cfg: cfg, logger: log.New("id-service"),
 		signer: signer, cache: cache,
 		metrics:  newMetrics(reg),
 		nsMapper: request.GetNamespaceMapper(cfg),
+		tracer:   tracer,
 	}
 
-	authnService.RegisterPostAuthHook(s.hook, 140)
+	authnService.RegisterPostAuthHook(s.SyncIDToken, 140)
 
 	return s
 }
@@ -55,10 +56,14 @@ type Service struct {
 	cache    remotecache.CacheStorage
 	si       singleflight.Group
 	metrics  *metrics
+	tracer   trace.Tracer
 	nsMapper request.NamespaceMapper
 }
 
 func (s *Service) SignIdentity(ctx context.Context, id identity.Requester) (string, *authnlib.Claims[authnlib.IDTokenClaims], error) {
+	ctx, span := s.tracer.Start(ctx, "user.sync.SignIdentity")
+	defer span.End()
+
 	defer func(t time.Time) {
 		s.metrics.tokenSigningDurationHistogram.Observe(time.Since(t).Seconds())
 	}(time.Now())
@@ -140,10 +145,15 @@ func (s *Service) SignIdentity(ctx context.Context, id identity.Requester) (stri
 }
 
 func (s *Service) RemoveIDToken(ctx context.Context, id identity.Requester) error {
+	ctx, span := s.tracer.Start(ctx, "user.sync.RemoveIDToken")
+	defer span.End()
+
 	return s.cache.Delete(ctx, getCacheKey(id))
 }
 
-func (s *Service) hook(ctx context.Context, identity *authn.Identity, _ *authn.Request) error {
+func (s *Service) SyncIDToken(ctx context.Context, identity *authn.Identity, _ *authn.Request) error {
+	ctx, span := s.tracer.Start(ctx, "user.sync.SyncIDToken")
+	defer span.End()
 	// FIXME(kalleep): we should probably lazy load this
 	token, idClaims, err := s.SignIdentity(ctx, identity)
 	if err != nil {
diff --git a/pkg/services/auth/idimpl/service_test.go b/pkg/services/auth/idimpl/service_test.go
index bb7ee510e55..8690c5c24bc 100644
--- a/pkg/services/auth/idimpl/service_test.go
+++ b/pkg/services/auth/idimpl/service_test.go
@@ -11,6 +11,7 @@ import (
 
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/infra/remotecache"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/auth"
 	"github.com/grafana/grafana/pkg/services/auth/idtest"
 	"github.com/grafana/grafana/pkg/services/authn"
@@ -29,7 +30,7 @@ func Test_ProvideService(t *testing.T) {
 			},
 		}
 
-		_ = ProvideService(setting.NewCfg(), nil, nil, authnService, nil)
+		_ = ProvideService(setting.NewCfg(), nil, nil, authnService, nil, tracing.InitializeTracerForTest())
 		assert.True(t, hookRegistered)
 	})
 }
@@ -51,7 +52,7 @@ func TestService_SignIdentity(t *testing.T) {
 	t.Run("should sign identity", func(t *testing.T) {
 		s := ProvideService(
 			setting.NewCfg(), signer, remotecache.NewFakeCacheStorage(),
-			&authntest.FakeService{}, nil,
+			&authntest.FakeService{}, nil, tracing.InitializeTracerForTest(),
 		)
 		token, _, err := s.SignIdentity(context.Background(), &authn.Identity{ID: "1", Type: claims.TypeUser})
 		require.NoError(t, err)
@@ -61,7 +62,7 @@ func TestService_SignIdentity(t *testing.T) {
 	t.Run("should sign identity with authenticated by if user is externally authenticated", func(t *testing.T) {
 		s := ProvideService(
 			setting.NewCfg(), signer, remotecache.NewFakeCacheStorage(),
-			&authntest.FakeService{}, nil,
+			&authntest.FakeService{}, nil, tracing.InitializeTracerForTest(),
 		)
 		token, _, err := s.SignIdentity(context.Background(), &authn.Identity{
 			ID:              "1",
@@ -86,7 +87,7 @@ func TestService_SignIdentity(t *testing.T) {
 	t.Run("should sign identity with authenticated by if user is externally authenticated", func(t *testing.T) {
 		s := ProvideService(
 			setting.NewCfg(), signer, remotecache.NewFakeCacheStorage(),
-			&authntest.FakeService{}, nil,
+			&authntest.FakeService{}, nil, tracing.InitializeTracerForTest(),
 		)
 		_, gotClaims, err := s.SignIdentity(context.Background(), &authn.Identity{
 			ID:              "1",
@@ -106,7 +107,7 @@ func TestService_SignIdentity(t *testing.T) {
 	t.Run("should sign new token if org role has changed", func(t *testing.T) {
 		s := ProvideService(
 			setting.NewCfg(), signer, remotecache.NewFakeCacheStorage(),
-			&authntest.FakeService{}, nil,
+			&authntest.FakeService{}, nil, tracing.InitializeTracerForTest(),
 		)
 
 		ident := &authn.Identity{
diff --git a/pkg/services/authn/authnimpl/registration.go b/pkg/services/authn/authnimpl/registration.go
index 7eadac99083..ce0ed9a9e89 100644
--- a/pkg/services/authn/authnimpl/registration.go
+++ b/pkg/services/authn/authnimpl/registration.go
@@ -48,10 +48,10 @@ func ProvideRegistration(
 	logger := log.New("authn.registration")
 
 	authnSvc.RegisterClient(clients.ProvideRender(renderService))
-	authnSvc.RegisterClient(clients.ProvideAPIKey(apikeyService))
+	authnSvc.RegisterClient(clients.ProvideAPIKey(apikeyService, tracer))
 
 	if cfg.LoginCookieName != "" {
-		authnSvc.RegisterClient(clients.ProvideSession(cfg, sessionService, authInfoService))
+		authnSvc.RegisterClient(clients.ProvideSession(cfg, sessionService, authInfoService, tracer))
 	}
 
 	var proxyClients []authn.ProxyClient
@@ -59,20 +59,20 @@ func ProvideRegistration(
 
 	// always register LDAP if LDAP is enabled in SSO settings
 	if cfg.LDAPAuthEnabled || features.IsEnabledGlobally(featuremgmt.FlagSsoSettingsLDAP) {
-		ldap := clients.ProvideLDAP(cfg, ldapService, userService, authInfoService)
+		ldap := clients.ProvideLDAP(cfg, ldapService, userService, authInfoService, tracer)
 		proxyClients = append(proxyClients, ldap)
 		passwordClients = append(passwordClients, ldap)
 	}
 
 	if !cfg.DisableLogin {
-		grafana := clients.ProvideGrafana(cfg, userService)
+		grafana := clients.ProvideGrafana(cfg, userService, tracer)
 		proxyClients = append(proxyClients, grafana)
 		passwordClients = append(passwordClients, grafana)
 	}
 
 	// if we have password clients configure check if basic auth or form auth is enabled
 	if len(passwordClients) > 0 {
-		passwordClient := clients.ProvidePassword(loginAttempts, passwordClients...)
+		passwordClient := clients.ProvidePassword(loginAttempts, tracer, passwordClients...)
 		if cfg.BasicAuthEnabled {
 			authnSvc.RegisterClient(clients.ProvideBasic(passwordClient))
 		}
@@ -103,7 +103,7 @@ func ProvideRegistration(
 	}
 
 	if cfg.AuthProxy.Enabled && len(proxyClients) > 0 {
-		proxy, err := clients.ProvideProxy(cfg, cache, proxyClients...)
+		proxy, err := clients.ProvideProxy(cfg, cache, tracer, proxyClients...)
 		if err != nil {
 			logger.Error("Failed to configure auth proxy", "err", err)
 		} else {
@@ -113,16 +113,16 @@ func ProvideRegistration(
 
 	if cfg.JWTAuth.Enabled {
 		orgRoleMapper := connectors.ProvideOrgRoleMapper(cfg, orgService)
-		authnSvc.RegisterClient(clients.ProvideJWT(jwtService, orgRoleMapper, cfg))
+		authnSvc.RegisterClient(clients.ProvideJWT(jwtService, orgRoleMapper, cfg, tracer))
 	}
 
 	if cfg.ExtJWTAuth.Enabled {
-		authnSvc.RegisterClient(clients.ProvideExtendedJWT(cfg))
+		authnSvc.RegisterClient(clients.ProvideExtendedJWT(cfg, tracer))
 	}
 
 	for name := range socialService.GetOAuthProviders() {
 		clientName := authn.ClientWithPrefix(name)
-		authnSvc.RegisterClient(clients.ProvideOAuth(clientName, cfg, oauthTokenService, socialService, settingsProviderService, features))
+		authnSvc.RegisterClient(clients.ProvideOAuth(clientName, cfg, oauthTokenService, socialService, settingsProviderService, features, tracer))
 	}
 
 	if features.IsEnabledGlobally(featuremgmt.FlagProvisioning) {
diff --git a/pkg/services/authn/clients/api_key.go b/pkg/services/authn/clients/api_key.go
index 5bc4aa8fb46..2023cb4e418 100644
--- a/pkg/services/authn/clients/api_key.go
+++ b/pkg/services/authn/clients/api_key.go
@@ -7,6 +7,8 @@ import (
 	"strings"
 	"time"
 
+	"go.opentelemetry.io/otel/trace"
+
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/apimachinery/errutil"
 	"github.com/grafana/grafana/pkg/components/apikeygen"
@@ -35,16 +37,18 @@ const (
 	metaKeySkipLastUsed = "keySkipLastUsed"
 )
 
-func ProvideAPIKey(apiKeyService apikey.Service) *APIKey {
+func ProvideAPIKey(apiKeyService apikey.Service, tracer trace.Tracer) *APIKey {
 	return &APIKey{
 		log:           log.New(authn.ClientAPIKey),
 		apiKeyService: apiKeyService,
+		tracer:        tracer,
 	}
 }
 
 type APIKey struct {
 	log           log.Logger
 	apiKeyService apikey.Service
+	tracer        trace.Tracer
 }
 
 func (s *APIKey) Name() string {
@@ -52,6 +56,8 @@ func (s *APIKey) Name() string {
 }
 
 func (s *APIKey) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.apikey.Authenticate")
+	defer span.End()
 	key, err := s.getAPIKey(ctx, getTokenFromRequest(r))
 	if err != nil {
 		if errors.Is(err, apikeygen.ErrInvalidApiKey) {
@@ -84,6 +90,8 @@ func (s *APIKey) IsEnabled() bool {
 }
 
 func (s *APIKey) getAPIKey(ctx context.Context, token string) (*apikey.APIKey, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.apikey.getAPIKey")
+	defer span.End()
 	fn := s.getFromToken
 	if !strings.HasPrefix(token, satokengen.GrafanaPrefix) {
 		fn = s.getFromTokenLegacy
@@ -98,6 +106,8 @@ func (s *APIKey) getAPIKey(ctx context.Context, token string) (*apikey.APIKey, e
 }
 
 func (s *APIKey) getFromToken(ctx context.Context, token string) (*apikey.APIKey, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.apikey.getFromToken")
+	defer span.End()
 	decoded, err := satokengen.Decode(token)
 	if err != nil {
 		return nil, err
@@ -112,6 +122,8 @@ func (s *APIKey) getFromToken(ctx context.Context, token string) (*apikey.APIKey
 }
 
 func (s *APIKey) getFromTokenLegacy(ctx context.Context, token string) (*apikey.APIKey, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.apikey.getFromTokenLegacy")
+	defer span.End()
 	decoded, err := apikeygen.Decode(token)
 	if err != nil {
 		return nil, err
@@ -144,6 +156,9 @@ func (s *APIKey) Priority() uint {
 }
 
 func (s *APIKey) Hook(ctx context.Context, identity *authn.Identity, r *authn.Request) error {
+	ctx, span := s.tracer.Start(ctx, "authn.apikey.Hook") //nolint:ineffassign,staticcheck
+	defer span.End()
+
 	if r.GetMeta(metaKeySkipLastUsed) != "" {
 		return nil
 	}
diff --git a/pkg/services/authn/clients/api_key_test.go b/pkg/services/authn/clients/api_key_test.go
index 889f38cd4d0..62fc83bc7f0 100644
--- a/pkg/services/authn/clients/api_key_test.go
+++ b/pkg/services/authn/clients/api_key_test.go
@@ -12,6 +12,7 @@ import (
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/components/apikeygen"
 	"github.com/grafana/grafana/pkg/components/satokengen"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/apikey"
 	"github.com/grafana/grafana/pkg/services/apikey/apikeytest"
 	"github.com/grafana/grafana/pkg/services/authn"
@@ -106,7 +107,7 @@ func TestAPIKey_Authenticate(t *testing.T) {
 
 	for _, tt := range tests {
 		t.Run(tt.desc, func(t *testing.T) {
-			c := ProvideAPIKey(&apikeytest.Service{ExpectedAPIKey: tt.expectedKey})
+			c := ProvideAPIKey(&apikeytest.Service{ExpectedAPIKey: tt.expectedKey}, tracing.InitializeTracerForTest())
 
 			identity, err := c.Authenticate(context.Background(), tt.req)
 			if tt.expectedErr != nil {
@@ -173,7 +174,7 @@ func TestAPIKey_Test(t *testing.T) {
 
 	for _, tt := range tests {
 		t.Run(tt.desc, func(t *testing.T) {
-			c := ProvideAPIKey(&apikeytest.Service{})
+			c := ProvideAPIKey(&apikeytest.Service{}, tracing.InitializeTracerForTest())
 			assert.Equal(t, tt.expected, c.Test(context.Background(), tt.req))
 		})
 	}
diff --git a/pkg/services/authn/clients/ext_jwt.go b/pkg/services/authn/clients/ext_jwt.go
index 74754d85681..5baafdf0c6b 100644
--- a/pkg/services/authn/clients/ext_jwt.go
+++ b/pkg/services/authn/clients/ext_jwt.go
@@ -7,6 +7,7 @@ import (
 	"strings"
 
 	"github.com/go-jose/go-jose/v3/jwt"
+	"go.opentelemetry.io/otel/trace"
 
 	authlib "github.com/grafana/authlib/authn"
 	claims "github.com/grafana/authlib/types"
@@ -41,7 +42,7 @@ var (
 	)
 )
 
-func ProvideExtendedJWT(cfg *setting.Cfg) *ExtendedJWT {
+func ProvideExtendedJWT(cfg *setting.Cfg, tracer trace.Tracer) *ExtendedJWT {
 	keys := authlib.NewKeyRetriever(authlib.KeyRetrieverConfig{
 		SigningKeysURL: cfg.ExtJWTAuth.JWKSUrl,
 	})
@@ -60,6 +61,7 @@ func ProvideExtendedJWT(cfg *setting.Cfg) *ExtendedJWT {
 		namespaceMapper:     request.GetNamespaceMapper(cfg),
 		accessTokenVerifier: accessTokenVerifier,
 		idTokenVerifier:     idTokenVerifier,
+		tracer:              tracer,
 	}
 }
 
@@ -69,9 +71,13 @@ type ExtendedJWT struct {
 	accessTokenVerifier authlib.Verifier[authlib.AccessTokenClaims]
 	idTokenVerifier     authlib.Verifier[authlib.IDTokenClaims]
 	namespaceMapper     request.NamespaceMapper
+	tracer              trace.Tracer
 }
 
 func (s *ExtendedJWT) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.extjwt.Authenticate")
+	defer span.End()
+
 	jwtToken := s.retrieveAuthenticationToken(r.HTTPRequest)
 
 	accessTokenClaims, err := s.accessTokenVerifier.Verify(ctx, jwtToken)
diff --git a/pkg/services/authn/clients/ext_jwt_test.go b/pkg/services/authn/clients/ext_jwt_test.go
index 13970e681be..b72b6303154 100644
--- a/pkg/services/authn/clients/ext_jwt_test.go
+++ b/pkg/services/authn/clients/ext_jwt_test.go
@@ -17,6 +17,7 @@ import (
 	authnlib "github.com/grafana/authlib/authn"
 	claims "github.com/grafana/authlib/types"
 
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/setting"
 )
@@ -699,7 +700,7 @@ func setupTestCtx(cfg *setting.Cfg) *testEnv {
 		}
 	}
 
-	extJwtClient := ProvideExtendedJWT(cfg)
+	extJwtClient := ProvideExtendedJWT(cfg, tracing.InitializeTracerForTest())
 
 	return &testEnv{
 		s: extJwtClient,
diff --git a/pkg/services/authn/clients/grafana.go b/pkg/services/authn/clients/grafana.go
index ddabb405443..379c19ffca3 100644
--- a/pkg/services/authn/clients/grafana.go
+++ b/pkg/services/authn/clients/grafana.go
@@ -7,6 +7,8 @@ import (
 	"net/mail"
 	"strconv"
 
+	"go.opentelemetry.io/otel/trace"
+
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/login"
@@ -19,13 +21,14 @@ import (
 var _ authn.ProxyClient = new(Grafana)
 var _ authn.PasswordClient = new(Grafana)
 
-func ProvideGrafana(cfg *setting.Cfg, userService user.Service) *Grafana {
-	return &Grafana{cfg, userService}
+func ProvideGrafana(cfg *setting.Cfg, userService user.Service, tracer trace.Tracer) *Grafana {
+	return &Grafana{cfg, userService, tracer}
 }
 
 type Grafana struct {
 	cfg         *setting.Cfg
 	userService user.Service
+	tracer      trace.Tracer
 }
 
 func (c *Grafana) String() string {
@@ -33,6 +36,9 @@ func (c *Grafana) String() string {
 }
 
 func (c *Grafana) AuthenticateProxy(ctx context.Context, r *authn.Request, username string, additional map[string]string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.grafana.AuthenticateProxy") //nolint:ineffassign,staticcheck
+	defer span.End()
+
 	identity := &authn.Identity{
 		AuthenticatedBy: login.AuthProxyAuthModule,
 		AuthID:          username,
@@ -91,6 +97,9 @@ func (c *Grafana) AuthenticateProxy(ctx context.Context, r *authn.Request, usern
 }
 
 func (c *Grafana) AuthenticatePassword(ctx context.Context, r *authn.Request, username, password string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.grafana.AuthenticatePassword")
+	defer span.End()
+
 	usr, err := c.userService.GetByLogin(ctx, &user.GetUserByLoginQuery{LoginOrEmail: username})
 	if err != nil {
 		if errors.Is(err, user.ErrUserNotFound) {
diff --git a/pkg/services/authn/clients/grafana_test.go b/pkg/services/authn/clients/grafana_test.go
index fd93cf2faa7..fd40757e319 100644
--- a/pkg/services/authn/clients/grafana_test.go
+++ b/pkg/services/authn/clients/grafana_test.go
@@ -8,6 +8,7 @@ import (
 	"github.com/stretchr/testify/assert"
 
 	claims "github.com/grafana/authlib/types"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/login"
 	"github.com/grafana/grafana/pkg/services/org"
@@ -97,7 +98,7 @@ func TestGrafana_AuthenticateProxy(t *testing.T) {
 			cfg := setting.NewCfg()
 			cfg.AuthProxy.AutoSignUp = true
 			cfg.AuthProxy.HeaderProperty = tt.proxyProperty
-			c := ProvideGrafana(cfg, usertest.NewUserServiceFake())
+			c := ProvideGrafana(cfg, usertest.NewUserServiceFake(), tracing.InitializeTracerForTest())
 
 			identity, err := c.AuthenticateProxy(context.Background(), tt.req, tt.username, tt.additional)
 			assert.ErrorIs(t, err, tt.expectedErr)
@@ -175,7 +176,7 @@ func TestGrafana_AuthenticatePassword(t *testing.T) {
 				userService.ExpectedError = user.ErrUserNotFound
 			}
 
-			c := ProvideGrafana(setting.NewCfg(), userService)
+			c := ProvideGrafana(setting.NewCfg(), userService, tracing.InitializeTracerForTest())
 			identity, err := c.AuthenticatePassword(context.Background(), &authn.Request{OrgID: 1}, tt.username, tt.password)
 			assert.ErrorIs(t, err, tt.expectedErr)
 			assert.EqualValues(t, tt.expectedIdentity, identity)
diff --git a/pkg/services/authn/clients/jwt.go b/pkg/services/authn/clients/jwt.go
index 93036b87915..60d7ed21406 100644
--- a/pkg/services/authn/clients/jwt.go
+++ b/pkg/services/authn/clients/jwt.go
@@ -5,6 +5,8 @@ import (
 	"net/http"
 	"strings"
 
+	"go.opentelemetry.io/otel/trace"
+
 	"github.com/grafana/grafana/pkg/apimachinery/errutil"
 	"github.com/grafana/grafana/pkg/infra/log"
 	"github.com/grafana/grafana/pkg/login/social/connectors"
@@ -30,13 +32,14 @@ var (
 		"jwt.invalid_role", errutil.WithPublicMessage("Invalid Role in claim"))
 )
 
-func ProvideJWT(jwtService auth.JWTVerifierService, orgRoleMapper *connectors.OrgRoleMapper, cfg *setting.Cfg) *JWT {
+func ProvideJWT(jwtService auth.JWTVerifierService, orgRoleMapper *connectors.OrgRoleMapper, cfg *setting.Cfg, tracer trace.Tracer) *JWT {
 	return &JWT{
 		cfg:           cfg,
 		log:           log.New(authn.ClientJWT),
 		jwtService:    jwtService,
 		orgRoleMapper: orgRoleMapper,
 		orgMappingCfg: orgRoleMapper.ParseOrgMappingSettings(context.Background(), cfg.JWTAuth.OrgMapping, cfg.JWTAuth.RoleAttributeStrict),
+		tracer:        tracer,
 	}
 }
 
@@ -46,6 +49,7 @@ type JWT struct {
 	orgMappingCfg connectors.MappingConfiguration
 	log           log.Logger
 	jwtService    auth.JWTVerifierService
+	tracer        trace.Tracer
 }
 
 func (s *JWT) Name() string {
@@ -53,6 +57,9 @@ func (s *JWT) Name() string {
 }
 
 func (s *JWT) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := s.tracer.Start(ctx, "authn.jwt.Authenticate")
+	defer span.End()
+
 	jwtToken := s.retrieveToken(r.HTTPRequest)
 	s.stripSensitiveParam(r.HTTPRequest)
 
diff --git a/pkg/services/authn/clients/jwt_test.go b/pkg/services/authn/clients/jwt_test.go
index 7fccffc6b17..2de491935b7 100644
--- a/pkg/services/authn/clients/jwt_test.go
+++ b/pkg/services/authn/clients/jwt_test.go
@@ -11,6 +11,7 @@ import (
 	"github.com/stretchr/testify/require"
 
 	"github.com/grafana/grafana/pkg/apimachinery/identity"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/login/social/connectors"
 	"github.com/grafana/grafana/pkg/services/auth/jwt"
 	"github.com/grafana/grafana/pkg/services/authn"
@@ -262,7 +263,7 @@ func TestAuthenticateJWT(t *testing.T) {
 			jwtClient := ProvideJWT(jwtService,
 				connectors.ProvideOrgRoleMapper(tc.cfg,
 					&orgtest.FakeOrgService{ExpectedOrgs: []*org.OrgDTO{{ID: 4, Name: "Org4"}, {ID: 5, Name: "Org5"}}}),
-				tc.cfg)
+				tc.cfg, tracing.InitializeTracerForTest())
 			validHTTPReq := &http.Request{
 				Header: map[string][]string{
 					jwtHeaderName: {"sample-token"}},
@@ -380,7 +381,7 @@ func TestJWTClaimConfig(t *testing.T) {
 			}
 			jwtClient := ProvideJWT(jwtService, connectors.ProvideOrgRoleMapper(cfg,
 				&orgtest.FakeOrgService{ExpectedOrgs: []*org.OrgDTO{{ID: 4, Name: "Org4"}, {ID: 5, Name: "Org5"}}}),
-				cfg)
+				cfg, tracing.InitializeTracerForTest())
 			_, err := jwtClient.Authenticate(context.Background(), &authn.Request{
 				OrgID:       1,
 				HTTPRequest: httpReq,
@@ -493,7 +494,7 @@ func TestJWTTest(t *testing.T) {
 			jwtClient := ProvideJWT(jwtService,
 				connectors.ProvideOrgRoleMapper(cfg,
 					&orgtest.FakeOrgService{ExpectedOrgs: []*org.OrgDTO{{ID: 4, Name: "Org4"}, {ID: 5, Name: "Org5"}}}),
-				cfg)
+				cfg, tracing.InitializeTracerForTest())
 			httpReq := &http.Request{
 				URL: &url.URL{RawQuery: "auth_token=" + tc.token},
 				Header: map[string][]string{
@@ -549,7 +550,7 @@ func TestJWTStripParam(t *testing.T) {
 	jwtClient := ProvideJWT(jwtService,
 		connectors.ProvideOrgRoleMapper(cfg,
 			&orgtest.FakeOrgService{ExpectedOrgs: []*org.OrgDTO{{ID: 4, Name: "Org4"}, {ID: 5, Name: "Org5"}}}),
-		cfg)
+		cfg, tracing.InitializeTracerForTest())
 	_, err := jwtClient.Authenticate(context.Background(), &authn.Request{
 		OrgID:       1,
 		HTTPRequest: httpReq,
@@ -608,7 +609,7 @@ func TestJWTSubClaimsConfig(t *testing.T) {
 	jwtClient := ProvideJWT(jwtService,
 		connectors.ProvideOrgRoleMapper(cfg,
 			&orgtest.FakeOrgService{ExpectedOrgs: []*org.OrgDTO{{ID: 4, Name: "Org4"}, {ID: 5, Name: "Org5"}}}),
-		cfg)
+		cfg, tracing.InitializeTracerForTest())
 	identity, err := jwtClient.Authenticate(context.Background(), &authn.Request{
 		OrgID:       1,
 		HTTPRequest: httpReq,
diff --git a/pkg/services/authn/clients/ldap.go b/pkg/services/authn/clients/ldap.go
index e78f0ff119c..4f9cbccf066 100644
--- a/pkg/services/authn/clients/ldap.go
+++ b/pkg/services/authn/clients/ldap.go
@@ -4,6 +4,8 @@ import (
 	"context"
 	"errors"
 
+	"go.opentelemetry.io/otel/trace"
+
 	"github.com/grafana/grafana/pkg/infra/log"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/ldap/multildap"
@@ -20,8 +22,8 @@ type ldapService interface {
 	User(username string) (*login.ExternalUserInfo, error)
 }
 
-func ProvideLDAP(cfg *setting.Cfg, ldapService ldapService, userService user.Service, authInfoService login.AuthInfoService) *LDAP {
-	return &LDAP{cfg, log.New("authn.ldap"), ldapService, userService, authInfoService}
+func ProvideLDAP(cfg *setting.Cfg, ldapService ldapService, userService user.Service, authInfoService login.AuthInfoService, tracer trace.Tracer) *LDAP {
+	return &LDAP{cfg, log.New("authn.ldap"), ldapService, userService, authInfoService, tracer}
 }
 
 type LDAP struct {
@@ -30,6 +32,7 @@ type LDAP struct {
 	service         ldapService
 	userService     user.Service
 	authInfoService login.AuthInfoService
+	tracer          trace.Tracer
 }
 
 func (c *LDAP) String() string {
@@ -37,6 +40,8 @@ func (c *LDAP) String() string {
 }
 
 func (c *LDAP) AuthenticateProxy(ctx context.Context, r *authn.Request, username string, _ map[string]string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.ldap.AuthenticateProxy")
+	defer span.End()
 	info, err := c.service.User(username)
 	if errors.Is(err, multildap.ErrDidNotFindUser) {
 		return c.disableUser(ctx, username)
@@ -50,6 +55,8 @@ func (c *LDAP) AuthenticateProxy(ctx context.Context, r *authn.Request, username
 }
 
 func (c *LDAP) AuthenticatePassword(ctx context.Context, r *authn.Request, username, password string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.ldap.AuthenticatePassword")
+	defer span.End()
 	info, err := c.service.Login(&login.LoginUserQuery{
 		Username: username,
 		Password: password,
@@ -75,6 +82,8 @@ func (c *LDAP) AuthenticatePassword(ctx context.Context, r *authn.Request, usern
 
 // disableUser will disable users if they logged in via LDAP previously
 func (c *LDAP) disableUser(ctx context.Context, username string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.ldap.disableUser")
+	defer span.End()
 	c.logger.Debug("User was not found in the LDAP directory tree", "username", username)
 	retErr := errIdentityNotFound.Errorf("no user found: %w", multildap.ErrDidNotFindUser)
 
diff --git a/pkg/services/authn/clients/ldap_test.go b/pkg/services/authn/clients/ldap_test.go
index cd08fa2ac01..2d09ef5c933 100644
--- a/pkg/services/authn/clients/ldap_test.go
+++ b/pkg/services/authn/clients/ldap_test.go
@@ -6,7 +6,7 @@ import (
 
 	"github.com/stretchr/testify/assert"
 
-	"github.com/grafana/grafana/pkg/infra/log"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/ldap"
 	"github.com/grafana/grafana/pkg/services/ldap/multildap"
@@ -197,13 +197,13 @@ func setupLDAPTestCase(tt *ldapTestCase) *LDAP {
 		ExpectedError:    tt.expectedAuthInfoErr,
 	}
 
-	c := &LDAP{
-		cfg:             setting.NewCfg(),
-		logger:          log.New("authn.ldap.test"),
-		service:         &service.LDAPFakeService{ExpectedUser: tt.expectedLDAPInfo, ExpectedError: tt.expectedLDAPErr},
-		userService:     userService,
-		authInfoService: authInfoService,
-	}
+	c := ProvideLDAP(
+		setting.NewCfg(),
+		&service.LDAPFakeService{ExpectedUser: tt.expectedLDAPInfo, ExpectedError: tt.expectedLDAPErr},
+		userService,
+		authInfoService,
+		tracing.InitializeTracerForTest(),
+	)
 
 	return c
 }
diff --git a/pkg/services/authn/clients/oauth.go b/pkg/services/authn/clients/oauth.go
index 1c6429c3cc4..0e8053a39b7 100644
--- a/pkg/services/authn/clients/oauth.go
+++ b/pkg/services/authn/clients/oauth.go
@@ -12,6 +12,7 @@ import (
 	"os"
 	"strings"
 
+	"go.opentelemetry.io/otel/trace"
 	"golang.org/x/oauth2"
 
 	"github.com/grafana/grafana/pkg/apimachinery/errutil"
@@ -70,12 +71,14 @@ var (
 
 func ProvideOAuth(
 	name string, cfg *setting.Cfg, oauthService oauthtoken.OAuthTokenService,
-	socialService social.Service, settingsProviderService setting.Provider, features featuremgmt.FeatureToggles,
+	socialService social.Service, settingsProviderService setting.Provider,
+	features featuremgmt.FeatureToggles, tracer trace.Tracer,
 ) *OAuth {
 	providerName := strings.TrimPrefix(name, "auth.client.")
 	return &OAuth{
 		name, fmt.Sprintf("oauth_%s", providerName), providerName,
-		log.New(name), cfg, settingsProviderService, oauthService, socialService, features,
+		log.New(name), cfg, tracer, settingsProviderService, oauthService,
+		socialService, features,
 	}
 }
 
@@ -85,6 +88,7 @@ type OAuth struct {
 	providerName string
 	log          log.Logger
 	cfg          *setting.Cfg
+	tracer       trace.Tracer
 
 	settingsProviderSvc setting.Provider
 	oauthService        oauthtoken.OAuthTokenService
@@ -97,6 +101,9 @@ func (c *OAuth) Name() string {
 }
 
 func (c *OAuth) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.oauth.Authenticate")
+	defer span.End()
+
 	r.SetMeta(authn.MetaKeyAuthModule, c.moduleName)
 
 	oauthCfg := c.socialService.GetOAuthInfoProvider(c.providerName)
@@ -232,6 +239,9 @@ func (c *OAuth) GetConfig() authn.SSOClientConfig {
 }
 
 func (c *OAuth) RedirectURL(ctx context.Context, r *authn.Request) (*authn.Redirect, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.oauth.RedirectURL") //nolint:ineffassign,staticcheck
+	defer span.End()
+
 	var opts []oauth2.AuthCodeOption
 
 	oauthCfg := c.socialService.GetOAuthInfoProvider(c.providerName)
@@ -274,6 +284,9 @@ func (c *OAuth) RedirectURL(ctx context.Context, r *authn.Request) (*authn.Redir
 }
 
 func (c *OAuth) Logout(ctx context.Context, user identity.Requester, sessionToken *auth.UserToken) (*authn.Redirect, bool) {
+	ctx, span := c.tracer.Start(ctx, "authn.oauth.Logout")
+	defer span.End()
+
 	token := c.oauthService.GetCurrentOAuthToken(ctx, user, sessionToken)
 
 	userID, err := identity.UserIdentifier(user.GetID())
diff --git a/pkg/services/authn/clients/oauth_test.go b/pkg/services/authn/clients/oauth_test.go
index 7a9222154f7..2bd536d6544 100644
--- a/pkg/services/authn/clients/oauth_test.go
+++ b/pkg/services/authn/clients/oauth_test.go
@@ -16,6 +16,7 @@ import (
 
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/apimachinery/identity"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/login/social"
 	"github.com/grafana/grafana/pkg/login/social/socialtest"
 	"github.com/grafana/grafana/pkg/services/auth"
@@ -296,7 +297,7 @@ func TestOAuth_Authenticate(t *testing.T) {
 				},
 			}
 
-			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), cfg, nil, fakeSocialSvc, settingsProvider, featuremgmt.WithFeatures(tt.features...))
+			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), cfg, nil, fakeSocialSvc, settingsProvider, featuremgmt.WithFeatures(tt.features...), tracing.InitializeTracerForTest())
 
 			identity, err := c.Authenticate(context.Background(), tt.req)
 			assert.ErrorIs(t, err, tt.expectedErr)
@@ -376,7 +377,7 @@ func TestOAuth_RedirectURL(t *testing.T) {
 
 			cfg := setting.NewCfg()
 
-			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), cfg, nil, fakeSocialSvc, &setting.OSSImpl{Cfg: cfg}, featuremgmt.WithFeatures())
+			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), cfg, nil, fakeSocialSvc, &setting.OSSImpl{Cfg: cfg}, featuremgmt.WithFeatures(), tracing.InitializeTracerForTest())
 
 			redirect, err := c.RedirectURL(context.Background(), nil)
 			assert.ErrorIs(t, err, tt.expectedErr)
@@ -489,7 +490,7 @@ func TestOAuth_Logout(t *testing.T) {
 			fakeSocialSvc := &socialtest.FakeSocialService{
 				ExpectedAuthInfoProvider: tt.oauthCfg,
 			}
-			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), tt.cfg, mockService, fakeSocialSvc, &setting.OSSImpl{Cfg: tt.cfg}, featuremgmt.WithFeatures())
+			c := ProvideOAuth(authn.ClientWithPrefix("azuread"), tt.cfg, mockService, fakeSocialSvc, &setting.OSSImpl{Cfg: tt.cfg}, featuremgmt.WithFeatures(), tracing.InitializeTracerForTest())
 
 			redirect, ok := c.Logout(context.Background(), &authn.Identity{ID: "1", Type: claims.TypeUser}, nil)
 
@@ -549,7 +550,8 @@ func TestIsEnabled(t *testing.T) {
 				nil,
 				fakeSocialSvc,
 				&setting.OSSImpl{Cfg: cfg},
-				featuremgmt.WithFeatures())
+				featuremgmt.WithFeatures(),
+				tracing.InitializeTracerForTest())
 			assert.Equal(t, tt.expected, c.IsEnabled())
 		})
 	}
diff --git a/pkg/services/authn/clients/password.go b/pkg/services/authn/clients/password.go
index 76e82d4fc59..f9b2483d2c5 100644
--- a/pkg/services/authn/clients/password.go
+++ b/pkg/services/authn/clients/password.go
@@ -4,6 +4,8 @@ import (
 	"context"
 	"errors"
 
+	"go.opentelemetry.io/otel/trace"
+
 	"github.com/grafana/grafana/pkg/apimachinery/errutil"
 	"github.com/grafana/grafana/pkg/infra/log"
 	"github.com/grafana/grafana/pkg/services/authn"
@@ -18,17 +20,20 @@ var (
 
 var _ authn.PasswordClient = new(Password)
 
-func ProvidePassword(loginAttempts loginattempt.Service, clients ...authn.PasswordClient) *Password {
-	return &Password{loginAttempts, clients, log.New("authn.password")}
+func ProvidePassword(loginAttempts loginattempt.Service, tracer trace.Tracer, clients ...authn.PasswordClient) *Password {
+	return &Password{loginAttempts, clients, log.New("authn.password"), tracer}
 }
 
 type Password struct {
 	loginAttempts loginattempt.Service
 	clients       []authn.PasswordClient
 	log           log.Logger
+	tracer        trace.Tracer
 }
 
 func (c *Password) AuthenticatePassword(ctx context.Context, r *authn.Request, username, password string) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.password.AuthenticatePassword")
+	defer span.End()
 	r.SetMeta(authn.MetaKeyUsername, username)
 
 	ok, err := c.loginAttempts.Validate(ctx, username)
diff --git a/pkg/services/authn/clients/password_test.go b/pkg/services/authn/clients/password_test.go
index 6f7619ce1b7..fd7933a37e7 100644
--- a/pkg/services/authn/clients/password_test.go
+++ b/pkg/services/authn/clients/password_test.go
@@ -10,6 +10,7 @@ import (
 
 	claims "github.com/grafana/authlib/types"
 
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/authn/authntest"
 	"github.com/grafana/grafana/pkg/services/loginattempt/loginattempttest"
@@ -65,7 +66,7 @@ func TestPassword_AuthenticatePassword(t *testing.T) {
 
 	for _, tt := range tests {
 		t.Run(tt.desc, func(t *testing.T) {
-			c := ProvidePassword(loginattempttest.FakeLoginAttemptService{ExpectedValid: !tt.blockLogin}, tt.clients...)
+			c := ProvidePassword(loginattempttest.FakeLoginAttemptService{ExpectedValid: !tt.blockLogin}, tracing.InitializeTracerForTest(), tt.clients...)
 			r := &authn.Request{
 				OrgID: 12345,
 				HTTPRequest: &http.Request{
diff --git a/pkg/services/authn/clients/proxy.go b/pkg/services/authn/clients/proxy.go
index 237d02f13cc..f20b1534a02 100644
--- a/pkg/services/authn/clients/proxy.go
+++ b/pkg/services/authn/clients/proxy.go
@@ -13,6 +13,7 @@ import (
 	"time"
 
 	claims "github.com/grafana/authlib/types"
+	"go.opentelemetry.io/otel/trace"
 
 	"github.com/grafana/grafana/pkg/apimachinery/errutil"
 	"github.com/grafana/grafana/pkg/infra/log"
@@ -45,12 +46,12 @@ var (
 	_ authn.ContextAwareClient = new(Proxy)
 )
 
-func ProvideProxy(cfg *setting.Cfg, cache proxyCache, clients ...authn.ProxyClient) (*Proxy, error) {
+func ProvideProxy(cfg *setting.Cfg, cache proxyCache, tracer trace.Tracer, clients ...authn.ProxyClient) (*Proxy, error) {
 	list, err := parseAcceptList(cfg.AuthProxy.Whitelist)
 	if err != nil {
 		return nil, err
 	}
-	return &Proxy{log.New(authn.ClientProxy), cfg, cache, clients, list}, nil
+	return &Proxy{log.New(authn.ClientProxy), cfg, cache, clients, list, tracer}, nil
 }
 
 type proxyCache interface {
@@ -65,6 +66,7 @@ type Proxy struct {
 	cache       proxyCache
 	clients     []authn.ProxyClient
 	acceptedIPs []*net.IPNet
+	tracer      trace.Tracer
 }
 
 func (c *Proxy) Name() string {
@@ -72,6 +74,8 @@ func (c *Proxy) Name() string {
 }
 
 func (c *Proxy) Authenticate(ctx context.Context, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.proxy.Authenticate")
+	defer span.End()
 	if !c.isAllowedIP(r) {
 		return nil, errNotAcceptedIP.Errorf("request ip is not in the configured accept list")
 	}
@@ -115,6 +119,8 @@ func (c *Proxy) IsEnabled() bool {
 // See if we have cached the user id, in that case we can fetch the signed-in user and skip sync.
 // Error here means that we could not find anything in cache, so we can proceed as usual
 func (c *Proxy) retrieveIDFromCache(ctx context.Context, cacheKey string, r *authn.Request) (*authn.Identity, error) {
+	ctx, span := c.tracer.Start(ctx, "authn.proxy.retrieveIDFromCache")
+	defer span.End()
 	entry, err := c.cache.Get(ctx, cacheKey)
 	if err != nil {
 		return nil, err
@@ -148,6 +154,8 @@ func (c *Proxy) Priority() uint {
 }
 
 func (c *Proxy) Hook(ctx context.Context, id *authn.Identity, r *authn.Request) error {
+	ctx, span := c.tracer.Start(ctx, "authn.proxy.Hook")
+	defer span.End()
 	if id.ClientParams.CacheAuthProxyKey == "" {
 		return nil
 	}
diff --git a/pkg/services/authn/clients/proxy_test.go b/pkg/services/authn/clients/proxy_test.go
index b0cefbd6d6c..7b1faaa9efa 100644
--- a/pkg/services/authn/clients/proxy_test.go
+++ b/pkg/services/authn/clients/proxy_test.go
@@ -12,6 +12,7 @@ import (
 	"github.com/stretchr/testify/require"
 
 	claims "github.com/grafana/authlib/types"
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/services/authn"
 	"github.com/grafana/grafana/pkg/services/authn/authntest"
 	"github.com/grafana/grafana/pkg/setting"
@@ -113,7 +114,7 @@ func TestProxy_Authenticate(t *testing.T) {
 				calledAdditional = additional
 				return nil, nil
 			}}
-			c, err := ProvideProxy(cfg, &fakeCache{expectedErr: errors.New("")}, proxyClient)
+			c, err := ProvideProxy(cfg, &fakeCache{expectedErr: errors.New("")}, tracing.InitializeTracerForTest(), proxyClient)
 			require.NoError(t, err)
 
 			_, err = c.Authenticate(context.Background(), tt.req)
@@ -169,7 +170,7 @@ func TestProxy_Test(t *testing.T) {
 			cfg := setting.NewCfg()
 			cfg.AuthProxy.HeaderName = "Proxy-Header"
 
-			c, _ := ProvideProxy(cfg, nil, nil, nil)
+			c, _ := ProvideProxy(cfg, nil, tracing.InitializeTracerForTest(), nil)
 			assert.Equal(t, tt.expectedOK, c.Test(context.Background(), tt.req))
 		})
 	}
@@ -208,7 +209,7 @@ func TestProxy_Hook(t *testing.T) {
 	withRole := func(role string) func(t *testing.T) {
 		cacheKey := fmt.Sprintf("users:johndoe-%s", role)
 		return func(t *testing.T) {
-			c, err := ProvideProxy(cfg, cache, authntest.MockProxyClient{})
+			c, err := ProvideProxy(cfg, cache, tracing.InitializeTracerForTest(), authntest.MockProxyClient{})
 			require.NoError(t, err)
 			userIdentity := &authn.Identity{
 				ID:   "1",
diff --git a/pkg/services/authn/clients/session.go b/pkg/services/authn/clients/session.go
index fa0f60b8e12..a644c4771af 100644
--- a/pkg/services/authn/clients/session.go
+++ b/pkg/services/authn/clients/session.go
@@ -7,6 +7,8 @@ import (
 	"strconv"
 	"time"
 
+	"go.opentelemetry.io/otel/trace"
+
 	claims "github.com/grafana/authlib/types"
 	"github.com/grafana/grafana/pkg/infra/log"
 	"github.com/grafana/grafana/pkg/services/auth"
@@ -18,12 +20,14 @@ import (
 
 var _ authn.ContextAwareClient = new(Session)
 
-func ProvideSession(cfg *setting.Cfg, sessionService auth.UserTokenService, authInfoService login.AuthInfoService) *Session {
+func ProvideSession(cfg *setting.Cfg, sessionService auth.UserTokenService,
+	authInfoService login.AuthInfoService, tracer trace.Tracer) *Session {
 	return &Session{
 		cfg:             cfg,
 		log:             log.New(authn.ClientSession),
 		sessionService:  sessionService,
 		authInfoService: authInfoService,
+		tracer:          tracer,
 	}
 }
 
@@ -32,6 +36,7 @@ type Session struct {
 	log             log.Logger
 	sessionService  auth.UserTokenService
 	authInfoService login.AuthInfoService
+	tracer          trace.Tracer
 }
 
 func (s *Session) Name() string {
diff --git a/pkg/services/authn/clients/session_test.go b/pkg/services/authn/clients/session_test.go
index 946168f9f14..13195ba2b9b 100644
--- a/pkg/services/authn/clients/session_test.go
+++ b/pkg/services/authn/clients/session_test.go
@@ -11,6 +11,7 @@ import (
 
 	claims "github.com/grafana/authlib/types"
 
+	"github.com/grafana/grafana/pkg/infra/tracing"
 	"github.com/grafana/grafana/pkg/models/usertoken"
 	"github.com/grafana/grafana/pkg/services/auth"
 	"github.com/grafana/grafana/pkg/services/auth/authtest"
@@ -31,7 +32,7 @@ func TestSession_Test(t *testing.T) {
 	cfg := setting.NewCfg()
 	cfg.LoginCookieName = ""
 	cfg.LoginMaxLifetime = 20 * time.Second
-	s := ProvideSession(cfg, &authtest.FakeUserAuthTokenService{}, &authinfotest.FakeService{})
+	s := ProvideSession(cfg, &authtest.FakeUserAuthTokenService{}, &authinfotest.FakeService{}, tracing.InitializeTracerForTest())
 
 	disabled := s.Test(context.Background(), &authn.Request{HTTPRequest: validHTTPReq})
 	assert.False(t, disabled)
@@ -194,7 +195,7 @@ func TestSession_Authenticate(t *testing.T) {
 			cfg.LoginCookieName = cookieName
 			cfg.TokenRotationIntervalMinutes = 10
 			cfg.LoginMaxLifetime = 20 * time.Second
-			s := ProvideSession(cfg, tt.fields.sessionService, tt.fields.authInfoService)
+			s := ProvideSession(cfg, tt.fields.sessionService, tt.fields.authInfoService, tracing.InitializeTracerForTest())
 
 			got, err := s.Authenticate(context.Background(), tt.args.r)
 			require.True(t, (err != nil) == tt.wantErr, err)