diff --git a/.github/CODEOWNERS b/.github/CODEOWNERS
index d0da194624f..91f5a5704a2 100644
--- a/.github/CODEOWNERS
+++ b/.github/CODEOWNERS
@@ -453,6 +453,7 @@ lerna.json @grafana/frontend-ops
 /public/app/angular/ @torkelo
 /public/app/app.ts @grafana/frontend-ops
 /public/app/dev.ts @grafana/frontend-ops
+/public/app/core/utils/metrics.ts @grafana/plugins-platform-frontend
 /public/app/index.ts @grafana/frontend-ops
 /public/app/AppWrapper.tsx @grafana/frontend-ops
 /public/app/partials/ @grafana/grafana-frontend-platform
diff --git a/public/app/app.ts b/public/app/app.ts
index 56c10d5d92f..83734e1c234 100644
--- a/public/app/app.ts
+++ b/public/app/app.ts
@@ -67,6 +67,7 @@ import { GAEchoBackend } from './core/services/echo/backends/analytics/GABackend
 import { RudderstackBackend } from './core/services/echo/backends/analytics/RudderstackBackend';
 import { GrafanaJavascriptAgentBackend } from './core/services/echo/backends/grafana-javascript-agent/GrafanaJavascriptAgentBackend';
 import { KeybindingSrv } from './core/services/keybindingSrv';
+import { startMeasure, stopMeasure } from './core/utils/metrics';
 import { initDevFeatures } from './dev';
 import { getTimeSrv } from './features/dashboard/services/TimeSrv';
 import { initGrafanaLive } from './features/live';
@@ -119,6 +120,8 @@ export class GrafanaApp {
 
       setBackendSrv(backendSrv);
       initEchoSrv();
+      // This needs to be done after the `initEchoSrv` since it is being used under the hood.
+      startMeasure('frontend_app_init');
       addClassIfNoOverlayScrollbar();
       setLocale(config.bootData.user.locale);
       setWeekStart(config.bootData.user.weekStart);
@@ -219,6 +222,8 @@ export class GrafanaApp {
     } catch (error) {
       console.error('Failed to start Grafana', error);
       window.__grafana_load_failed();
+    } finally {
+      stopMeasure('frontend_app_init');
     }
   }
 }
diff --git a/public/app/core/utils/metrics.ts b/public/app/core/utils/metrics.ts
new file mode 100644
index 00000000000..97551a721cc
--- /dev/null
+++ b/public/app/core/utils/metrics.ts
@@ -0,0 +1,35 @@
+import { reportPerformance } from '../services/echo/EchoSrv';
+
+export function startMeasure(eventName: string) {
+  if (!performance) {
+    return;
+  }
+
+  try {
+    performance.mark(`${eventName}_started`);
+  } catch (error) {
+    console.error(`[Metrics] Failed to startMeasure ${eventName}`, error);
+  }
+}
+
+export function stopMeasure(eventName: string) {
+  if (!performance) {
+    return;
+  }
+
+  try {
+    const started = `${eventName}_started`;
+    const completed = `${eventName}_completed`;
+    const measured = `${eventName}_measured`;
+
+    performance.mark(completed);
+    const measure = performance.measure(measured, started, completed);
+    reportPerformance(`${eventName}_ms`, measure.duration);
+
+    performance.clearMarks(started);
+    performance.clearMarks(completed);
+    performance.clearMeasures(measured);
+  } catch (error) {
+    console.error(`[Metrics] Failed to stopMeasure ${eventName}`, error);
+  }
+}
diff --git a/public/app/features/plugins/pluginPreloader.ts b/public/app/features/plugins/pluginPreloader.ts
index ce87dc5b377..b1ca1b35883 100644
--- a/public/app/features/plugins/pluginPreloader.ts
+++ b/public/app/features/plugins/pluginPreloader.ts
@@ -1,5 +1,6 @@
 import type { PluginExtensionLinkConfig } from '@grafana/data';
 import type { AppPluginConfig } from '@grafana/runtime';
+import { startMeasure, stopMeasure } from 'app/core/utils/metrics';
 
 import * as pluginLoader from './plugin_loader';
 
@@ -10,18 +11,24 @@ export type PluginPreloadResult = {
 };
 
 export async function preloadPlugins(apps: Record<string, AppPluginConfig> = {}): Promise<PluginPreloadResult[]> {
+  startMeasure('frontend_plugins_preload');
   const pluginsToPreload = Object.values(apps).filter((app) => app.preload);
-  return Promise.all(pluginsToPreload.map(preload));
+  const result = await Promise.all(pluginsToPreload.map(preload));
+  stopMeasure('frontend_plugins_preload');
+  return result;
 }
 
 async function preload(config: AppPluginConfig): Promise<PluginPreloadResult> {
   const { path, version, id: pluginId } = config;
   try {
+    startMeasure(`frontend_plugin_preload_${pluginId}`);
     const { plugin } = await pluginLoader.importPluginModule(path, version);
     const { extensionConfigs = [] } = plugin;
     return { pluginId, extensionConfigs };
   } catch (error) {
     console.error(`[Plugins] Failed to preload plugin: ${path} (version: ${version})`, error);
     return { pluginId, extensionConfigs: [], error };
+  } finally {
+    stopMeasure(`frontend_plugin_preload_${pluginId}`);
   }
 }